Political advertising
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- Trudeau-era limits for government ads were scrapped last year alongside the launch of a multimillion-dollar campaign drawing on the Grits' 2025 ‘Build Strong’ election slogans.
NewsBY
- Trudeau-era limits for government ads were scrapped last year alongside the launch of a multimillion-dollar campaign drawing on the Grits' 2025 ‘Build Strong’ election slogans.
- A fragmented media landscape has increased the value of social media experimentation, but an NDP stumble may show the risk of full campaign integration,
- A fragmented media landscape has increased the value of social media experimentation, but an NDP stumble may show the risk of full campaign integration,
- A fragmented media landscape has increased the value of social media experimentation, but an NDP stumble may show the risk of full campaign integration,
- While the Conservatives are flooding the airwaves with an array of innovative digital advertising, the Liberals' ads remain 'plain, straightforward, and boring,' says Tory
- While the Conservatives are flooding the airwaves with an array of innovative digital advertising, the Liberals' ads remain 'plain, straightforward, and boring,' says Tory
- While the Conservatives are flooding the airwaves with an array of innovative digital advertising, the Liberals' ads remain 'plain, straightforward, and boring,' says Tory
- 'Message discipline has long been [Pierre] Poilievre’s kryptonite, and anyone expecting him to abandon the affordability focus in favour of a singular message on
- 'Message discipline has long been [Pierre] Poilievre’s kryptonite, and anyone expecting him to abandon the affordability focus in favour of a singular message on
- 'Message discipline has long been [Pierre] Poilievre’s kryptonite, and anyone expecting him to abandon the affordability focus in favour of a singular message on
- Political groups like Protecting Canada and Canada Proud previously spent tens of thousands of dollars on Facebook and Instagram, but have since logged off
- Political groups like Protecting Canada and Canada Proud previously spent tens of thousands of dollars on Facebook and Instagram, but have since logged off
- Political groups like Protecting Canada and Canada Proud previously spent tens of thousands of dollars on Facebook and Instagram, but have since logged off
- In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the
- In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the
- In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the
- Conservatives will employ negative ads to get their message across even though the polls indicate they are well ahead in the race. This is a
- Conservatives will employ negative ads to get their message across even though the polls indicate they are well ahead in the race. This is a
- Conservatives will employ negative ads to get their message across even though the polls indicate they are well ahead in the race. This is a
- The Tories are running ads about supervised consumption sites in Ontario and British Columbia on Facebook and Instagram. Meanwhile, individual Liberal MPs are advertising
- The Tories are running ads about supervised consumption sites in Ontario and British Columbia on Facebook and Instagram. Meanwhile, individual Liberal MPs are advertising
- The Tories are running ads about supervised consumption sites in Ontario and British Columbia on Facebook and Instagram. Meanwhile, individual Liberal MPs are advertising
- With weekly hauls seeking donations of up to $1,725 and that kind of cash coming in, Pierre Poilievre will able to keep spending without
- With weekly hauls seeking donations of up to $1,725 and that kind of cash coming in, Pierre Poilievre will able to keep spending without
- With weekly hauls seeking donations of up to $1,725 and that kind of cash coming in, Pierre Poilievre will able to keep spending without
- Conservative ads opposing the Liberals' gun control and streaming bills were among the most-seen sponsored posts about the government last year.
- Conservative ads opposing the Liberals' gun control and streaming bills were among the most-seen sponsored posts about the government last year.
- Conservative ads opposing the Liberals' gun control and streaming bills were among the most-seen sponsored posts about the government last year.
- Anger is Poilievre’s calling card. It got him elected, made him a cabinet minister, and won him the Conservative leadership.
- Anger is Poilievre’s calling card. It got him elected, made him a cabinet minister, and won him the Conservative leadership.
- Anger is Poilievre’s calling card. It got him elected, made him a cabinet minister, and won him the Conservative leadership.
- Former Tory campaign director Fred DeLorey says Liberals have made a ‘huge strategic mistake’ by allowing Poilievre to define himself first.
- Former Tory campaign director Fred DeLorey says Liberals have made a ‘huge strategic mistake’ by allowing Poilievre to define himself first.
- Former Tory campaign director Fred DeLorey says Liberals have made a ‘huge strategic mistake’ by allowing Poilievre to define himself first.
- In a heart-warming scene, a family cooks dinner together over a gas stove. They laugh and taste as they relish the joy of togetherness. This
- In a heart-warming scene, a family cooks dinner together over a gas stove. They laugh and taste as they relish the joy of togetherness. This
- In a heart-warming scene, a family cooks dinner together over a gas stove. They laugh and taste as they relish the joy of togetherness. This
- Positive messaging was quickly abandoned by the Liberals and Conservatives during this election campaign, which became one of the most negative in recent memory,
- Positive messaging was quickly abandoned by the Liberals and Conservatives during this election campaign, which became one of the most negative in recent memory,
- Positive messaging was quickly abandoned by the Liberals and Conservatives during this election campaign, which became one of the most negative in recent memory,
- As parties sharpen their message with carefully crafted political advertising in the final stretch of the campaign, strategists and pollsters say these tactics, such
- As parties sharpen their message with carefully crafted political advertising in the final stretch of the campaign, strategists and pollsters say these tactics, such
- As parties sharpen their message with carefully crafted political advertising in the final stretch of the campaign, strategists and pollsters say these tactics, such
- OAKVILLE, ONT.—If you’re running the communications efforts of an election campaign you must never, ever lie about your opponents. That really should go without
- OAKVILLE, ONT.—If you’re running the communications efforts of an election campaign you must never, ever lie about your opponents. That really should go without
- OAKVILLE, ONT.—If you’re running the communications efforts of an election campaign you must never, ever lie about your opponents. That really should go without
- This election campaign has yet to produce stand-out advertisements, say two political strategists, but parties would do well to create ads similar to those
- This election campaign has yet to produce stand-out advertisements, say two political strategists, but parties would do well to create ads similar to those
- This election campaign has yet to produce stand-out advertisements, say two political strategists, but parties would do well to create ads similar to those
- The Conservative Party attacked the governing Liberals’ spending and tax policies in its pre-election digital advertising campaign last week, while Justin Trudeau’s Grits focused
- The Conservative Party attacked the governing Liberals’ spending and tax policies in its pre-election digital advertising campaign last week, while Justin Trudeau’s Grits focused
- The Conservative Party attacked the governing Liberals’ spending and tax policies in its pre-election digital advertising campaign last week, while Justin Trudeau’s Grits focused
