Political advertising
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- Young male voters backed the Tories, while boomers flocked to the Liberals in an election that saw generations grapple with dividing ballot-box questions.
NewsBY
- Young male voters backed the Tories, while boomers flocked to the Liberals in an election that saw generations grapple with dividing ballot-box questions.
- 'Message discipline has long been [Pierre] Poilievre’s kryptonite, and anyone expecting him to abandon the affordability focus in favour of a singular message on
FeatureBY | April 4, 2025
FeatureBY | April 4, 2025
- 'Message discipline has long been [Pierre] Poilievre’s kryptonite, and anyone expecting him to abandon the affordability focus in favour of a singular message on
FeatureBY | April 4, 2025
- 'Message discipline has long been [Pierre] Poilievre’s kryptonite, and anyone expecting him to abandon the affordability focus in favour of a singular message on
- Political groups like Protecting Canada and Canada Proud previously spent tens of thousands of dollars on Facebook and Instagram, but have since logged off
- Political groups like Protecting Canada and Canada Proud previously spent tens of thousands of dollars on Facebook and Instagram, but have since logged off
- Political groups like Protecting Canada and Canada Proud previously spent tens of thousands of dollars on Facebook and Instagram, but have since logged off
- In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the
- In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the
- In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the
- Liberals take decisive day-one lead, spending $118,000 on Facebook and Instagram as Conservatives coast on a half-million-dollar pre-election-week spend on the platform.
- Liberals take decisive day-one lead, spending $118,000 on Facebook and Instagram as Conservatives coast on a half-million-dollar pre-election-week spend on the platform.
- Liberals take decisive day-one lead, spending $118,000 on Facebook and Instagram as Conservatives coast on a half-million-dollar pre-election-week spend on the platform.
- The new PM's $290,000 ‘investment’ in Meta advertising during the leadership race will pay dividends during a general election, says digital strategist Harneet Singh.
- The new PM's $290,000 ‘investment’ in Meta advertising during the leadership race will pay dividends during a general election, says digital strategist Harneet Singh.
- The new PM's $290,000 ‘investment’ in Meta advertising during the leadership race will pay dividends during a general election, says digital strategist Harneet Singh.
- With weekly hauls seeking donations of up to $1,725 and that kind of cash coming in, Pierre Poilievre will able to keep spending without
- With weekly hauls seeking donations of up to $1,725 and that kind of cash coming in, Pierre Poilievre will able to keep spending without
- With weekly hauls seeking donations of up to $1,725 and that kind of cash coming in, Pierre Poilievre will able to keep spending without
- Conservative ads opposing the Liberals' gun control and streaming bills were among the most-seen sponsored posts about the government last year.
- Conservative ads opposing the Liberals' gun control and streaming bills were among the most-seen sponsored posts about the government last year.
- Conservative ads opposing the Liberals' gun control and streaming bills were among the most-seen sponsored posts about the government last year.
- Anger is Poilievre’s calling card. It got him elected, made him a cabinet minister, and won him the Conservative leadership.
- Anger is Poilievre’s calling card. It got him elected, made him a cabinet minister, and won him the Conservative leadership.
- Anger is Poilievre’s calling card. It got him elected, made him a cabinet minister, and won him the Conservative leadership.
- Former Tory campaign director Fred DeLorey says Liberals have made a ‘huge strategic mistake’ by allowing Poilievre to define himself first.
- Former Tory campaign director Fred DeLorey says Liberals have made a ‘huge strategic mistake’ by allowing Poilievre to define himself first.
- Former Tory campaign director Fred DeLorey says Liberals have made a ‘huge strategic mistake’ by allowing Poilievre to define himself first.
- In a heart-warming scene, a family cooks dinner together over a gas stove. They laugh and taste as they relish the joy of togetherness. This
- In a heart-warming scene, a family cooks dinner together over a gas stove. They laugh and taste as they relish the joy of togetherness. This
- In a heart-warming scene, a family cooks dinner together over a gas stove. They laugh and taste as they relish the joy of togetherness. This
- Positive messaging was quickly abandoned by the Liberals and Conservatives during this election campaign, which became one of the most negative in recent memory,
- Positive messaging was quickly abandoned by the Liberals and Conservatives during this election campaign, which became one of the most negative in recent memory,
- Positive messaging was quickly abandoned by the Liberals and Conservatives during this election campaign, which became one of the most negative in recent memory,
- As parties sharpen their message with carefully crafted political advertising in the final stretch of the campaign, strategists and pollsters say these tactics, such
- As parties sharpen their message with carefully crafted political advertising in the final stretch of the campaign, strategists and pollsters say these tactics, such
- As parties sharpen their message with carefully crafted political advertising in the final stretch of the campaign, strategists and pollsters say these tactics, such
- OAKVILLE, ONT.—If you’re running the communications efforts of an election campaign you must never, ever lie about your opponents. That really should go without
- OAKVILLE, ONT.—If you’re running the communications efforts of an election campaign you must never, ever lie about your opponents. That really should go without
- OAKVILLE, ONT.—If you’re running the communications efforts of an election campaign you must never, ever lie about your opponents. That really should go without
- This election campaign has yet to produce stand-out advertisements, say two political strategists, but parties would do well to create ads similar to those
- This election campaign has yet to produce stand-out advertisements, say two political strategists, but parties would do well to create ads similar to those
- This election campaign has yet to produce stand-out advertisements, say two political strategists, but parties would do well to create ads similar to those
- The Conservative Party attacked the governing Liberals’ spending and tax policies in its pre-election digital advertising campaign last week, while Justin Trudeau’s Grits focused
- The Conservative Party attacked the governing Liberals’ spending and tax policies in its pre-election digital advertising campaign last week, while Justin Trudeau’s Grits focused
- The Conservative Party attacked the governing Liberals’ spending and tax policies in its pre-election digital advertising campaign last week, while Justin Trudeau’s Grits focused
- Destination Canada’s more recent tourism efforts have looked at the “unexpected” parts of the country, with a new domestic focus that experts say needs
- Destination Canada’s more recent tourism efforts have looked at the “unexpected” parts of the country, with a new domestic focus that experts say needs
- Destination Canada’s more recent tourism efforts have looked at the “unexpected” parts of the country, with a new domestic focus that experts say needs
- The largest private sector union in Canada has planned to launch a national ad campaign Monday attacking Conservative Party Leader Erin O’Toole, part of
- The largest private sector union in Canada has planned to launch a national ad campaign Monday attacking Conservative Party Leader Erin O’Toole, part of
- The largest private sector union in Canada has planned to launch a national ad campaign Monday attacking Conservative Party Leader Erin O’Toole, part of
