Fear, negativity dominated elxn#44 ads, say strategists
As polls shifted and the pandemic raged, the Liberals and Conservatives pivoted from positive ads and went on the attack.
Liberal Leader Justin Trudeau, left, Conservative Leader Erin O'Toole, and NDP Leader Jagmeet Singh wrapped their election campaigns on Sept. 20. The Liberal and Conservative political ads created one of the most negative campaigns in recent memory, according to marketing strategist Lindsay Finneran-Gingras. The Hill Times photographs by Andrew Meade