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‘Take chances’: expect parties to experiment, refine marketing messages in 2024, say political players

The Liberals are trialling new messages against Pierre Poilievre following the Conservative leader's 15-minute housing video, but so far have brought a ‘knife to a gunfight,’ says digital strategist Cole Hogan.

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BY STEPHEN JEFFERY
December 11, 2023

News | BY STEPHEN JEFFERY | December 11, 2023

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More than three-quarters of exported Canadian goods went to the United States in September, according to Global Affairs statistics.

Canada-U.S. trade, and more: by the numbers

NewsBY STEPHEN JEFFERY

More than three-quarters of exported Canadian goods went to the United States in September, according to Global Affairs statistics.

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Some departments ‘stopping the clock’ to prevent contract workers from becoming permanent public service staff

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Climbing the mountain

FeatureBY PETER MAZEREEUW, RIDDHI KACHHELA

Conservatives make good use of their time

OpinionBY GERRY NICHOLLS

Tory fundraising on track to smash 2023 record as Liberal donations, ad spending tick up ‘slowly but surely’: politicos

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U.S. election outcome doesn’t change policy issues, but Trump harder to predict, say pundits, lobbyists

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‘Pierre’s record’: Liberals try to see ‘what sticks’ to Poilievre

Climbing the mountain

FeatureBY PETER MAZEREEUW, RIDDHI KACHHELA

Plus, Trudeau heads to France.

Climbing the mountain

FeatureBY PETER MAZEREEUW, RIDDHI KACHHELA

Plus, Trudeau heads to France.

Conservatives make good use of their time

OpinionBY GERRY NICHOLLS

Even though the next election is likely over a year away, the Conservatives have been running their fundraising machine at full throttle.

Conservatives make good use of their time

OpinionBY GERRY NICHOLLS

Even though the next election is likely over a year away, the Conservatives have been running their fundraising machine at full throttle.

Tory fundraising on track to smash 2023 record as Liberal donations, ad spending tick up ‘slowly but surely’: politicos

NewsBY STUART BENSON

Conservative pundit and digital ad tracker Cole Hogan says the Liberals may have finally begun to ‘open the tap’ on spending, but are nowhere close to election footing.

Tory fundraising on track to smash 2023 record as Liberal donations, ad spending tick up ‘slowly but surely’: politicos

NewsBY STUART BENSON

Conservative pundit and digital ad tracker Cole Hogan says the Liberals may have finally begun to ‘open the tap’ on spending, but are nowhere close to election footing.

U.S. election outcome doesn’t change policy issues, but Trump harder to predict, say pundits, lobbyists

NewsBY JESSE CNOCKAERT

Leadership in North America faces a potential shakeup with the U.S. election coming up in November, and Canada's federal election coming by October of 2025 at the latest.

U.S. election outcome doesn’t change policy issues, but Trump harder to predict, say pundits, lobbyists

NewsBY JESSE CNOCKAERT

Leadership in North America faces a potential shakeup with the U.S. election coming up in November, and Canada's federal election coming by October of 2025 at the latest.

‘Pierre’s record’: Liberals try to see ‘what sticks’ to Poilievre

Plus, getting to the bottom of a Conservative MP’s claim that IRCC tried to censor him.

‘Pierre’s record’: Liberals try to see ‘what sticks’ to Poilievre

Plus, getting to the bottom of a Conservative MP’s claim that IRCC tried to censor him.

‘Take chances’: expect parties to experiment, refine marketing messages in 2024, say political players

The Liberals are trialling new messages against Pierre Poilievre following the Conservative leader's 15-minute housing video, but so far have brought a ‘knife to a gunfight,’ says digital strategist Cole Hogan.

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