Liberals have a theory for winning
So, what is this Liberal theory for winning? I can’t say for sure, but it will likely be to emphasize Trudeau’s persona, or more specifically to emphasize his inherent likability.
Prime Minister Justin Trudeau, left, and Conservative Leader Pierre Poilievre. If the Conservatives can’t make Poilievre more likeable, their second choice is to make Trudeau seem unlikeable. That’ll require them to come up with a well-crafted, well-researched communication strategy aimed at undermining Trudeau's brand. The Hill Times photographs by Andrew Meade