The NDP needs to attract younger voters, but it also needs to keep its base happy. Of course, all this seems obvious in hindsight. The fact is texturing a candidate is always a gamble. There’s a thin line between making candidates seem relatable and making them seem frivolous.
NDP Leader Jagmeet Singh, pictured Nov. 12, 2021, on TikTok. The video, which picked up on a popular TikTok trend and showed Mr. Singh eating spaghetti and dancing, had received 212,800 likes, 6143 comments, and more than 3.2 million views. Photograph courtesy of Jagmeet Singh's TikTok