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Wednesday, July 16, 2025

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Poilievre’s YouTube channel a way to talk directly to voters, but the platform may build ‘deeper popularity in a smaller group’

Experts in social media and digital politics say that Pierre Poilievre is seeking to bypass the media and talk directly to voters with his extensive use of online video on platforms like YouTube.

Canada’s Conservatives have a larger following on YouTube compared to their rivals in other political parties, and leadership candidate Pierre Poilievre has made online video a central part of his campaign. In one recent video, Poilievre appeared in front of Sudbury’s iconic Big Nickel to talk about inflation. Image courtesy of Pierre Poilievre’s YouTube channel
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BY IAN CAMPBELL
May 19, 2022
News | BY IAN CAMPBELL | May 19, 2022

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