Trump versus Biden will be negatively unique
This particular American presidential race promises to be one of the nastiest and most vicious campaigns in living memory, as each team will do its best to demonize the other side. Yet each team, I’d argue, will do so in starkly different ways.
U.S. President Donald Trump and Democratic presidential candidate Joe Biden. The Democrats are hoping to creating a warm and fuzzy, nostalgic-tinged vibe around Biden, pushing him as a sane and reasonable alternative to the unstable Trump. With the current ugly state of America—race riots, pandemics, economic downturn—it's a message that will likely resonate with a weary American public that just wants social peace and an end to turbulent times, writes Gerry Nicholls.
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