Canadian lobbying goes digital
From ‘astroturf’ campaigns and Facebook games, social activism apps and websites that bombard politicians’ voicemail inboxes overnight, the internet is revolutionizing democratic communications in surprising ways.
Facebook lets advertisers pick and choose demographics and locations with precision, and send their message out through a platform with millions of active users every day. The whole process is automated; advertisers can design and launch their Facebook ad campaign without ever speaking to a Facebook employee. Photograph courtesy of the White House by Lawrence Jackson