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Political advertising

Under leader Pierre Poilievre, right, the Conservatives spent more than $16-million on ads attacking the former prime minister and the carbon tax in 2024. The Liberals' 'lean, digital first' focus left enough gas in the tank for Prime Minister Mark Carney's success in 2025, say strategists. The Hill Times photographs by Andrew Meade and illustration by Naomi Wildeboer
News | BY STUART BENSON | April 9, 2025
In the first two weeks of the campaign, the Liberals have implemented a 'sophisticated' distribution and targeting strategy, but the Conservatives have the edge on creativity, innovation, and diversity of style, say online political-communications experts. Screenshots courtesy of YouTube, and The Hill Times illustration by Joey Sabourin
News | BY STUART BENSON | April 9, 2025
News | BY STUART BENSON | April 9, 2025
In the first two weeks of the campaign, the Liberals have implemented a 'sophisticated' distribution and targeting strategy, but the Conservatives have the edge on creativity, innovation, and diversity of style, say online political-communications experts. Screenshots courtesy of YouTube, and The Hill Times illustration by Joey Sabourin
FeatureBY THE HILL TIMES STAFF | April 4, 2025
Prime Minister Mark Carney, left, Conservative Leader Pierre Poilievre, and NDP Leader Jagmeet Singh. The Hill Times photographs by Andrew Meade and illustration by Joey Sabourin
FeatureBY THE HILL TIMES STAFF | April 4, 2025
FeatureBY THE HILL TIMES STAFF | April 4, 2025
Prime Minister Mark Carney, left, Conservative Leader Pierre Poilievre, and NDP Leader Jagmeet Singh. The Hill Times photographs by Andrew Meade and illustration by Joey Sabourin
News | BY STUART BENSON | April 2, 2025
Despite spending more than $100,000 monthly since January to advertise on Meta platforms, and millions more on YouTube, Google, and TV spots, third-party political groups like Protecting Canada are choosing to stay quiet rather than register with Elections Canada. Screenshot courtesy of Protecting Canada.ca
News | BY STUART BENSON | April 2, 2025
News | BY STUART BENSON | April 2, 2025
Despite spending more than $100,000 monthly since January to advertise on Meta platforms, and millions more on YouTube, Google, and TV spots, third-party political groups like Protecting Canada are choosing to stay quiet rather than register with Elections Canada. Screenshot courtesy of Protecting Canada.ca
News | BY STUART BENSON | March 28, 2025
Prime Minister Mark Carney, left, NDP Leader Jagmeet Singh, Conservative Leader Pierre Poilievre, Bloc Québécois Leader Yves-François Blanchet, Green co-Leaders Elizabeth May and Jonathan Pedneault, and PPC Leader Maxime Bernier. The Hill Times photographs by Andrew Meade and illustration by Joey Sabourin
News | BY STUART BENSON | March 28, 2025
News | BY STUART BENSON | March 28, 2025
Prime Minister Mark Carney, left, NDP Leader Jagmeet Singh, Conservative Leader Pierre Poilievre, Bloc Québécois Leader Yves-François Blanchet, Green co-Leaders Elizabeth May and Jonathan Pedneault, and PPC Leader Maxime Bernier. The Hill Times photographs by Andrew Meade and illustration by Joey Sabourin
News | BY STUART BENSON | March 27, 2025
Prime Minister Mark Carney, left, and his Liberal Party kicked off the first official day of the writ period with over $118,000 in Meta ads, 14 times more than the Conservatives led by Pierre Poilievre, who spent over $500,000 in the previous week. The Hill Times photographs by Andrew Meade
News | BY STUART BENSON | March 27, 2025
News | BY STUART BENSON | March 27, 2025
Prime Minister Mark Carney, left, and his Liberal Party kicked off the first official day of the writ period with over $118,000 in Meta ads, 14 times more than the Conservatives led by Pierre Poilievre, who spent over $500,000 in the previous week. The Hill Times photographs by Andrew Meade
Opinion | April 10, 2019
Opinion | April 10, 2019
Opinion | April 10, 2019
News | BY PETER MAZEREEUW | April 1, 2019
Conservative Leader Andrew Scheer, deputy leader Lisa Raitt, and a blank spot. The Conservative Party is advertising for new candidates to run in more than 100 ridings where nomination contests for the next election have not yet begun. Facebook screengrab
News | BY PETER MAZEREEUW | April 1, 2019
News | BY PETER MAZEREEUW | April 1, 2019
Conservative Leader Andrew Scheer, deputy leader Lisa Raitt, and a blank spot. The Conservative Party is advertising for new candidates to run in more than 100 ridings where nomination contests for the next election have not yet begun. Facebook screengrab
FeatureBY PETER MAZEREEUW | March 4, 2019
Now-Liberal Party president Suzanne Cowan and Prime Minister Justin Trudeau, pictured in 2015. The Liberal Party and its Conservative rival have made digital advertising a part of their fundraising and voter mobilization efforts for years. Photograph courtesy of Suzanne Cowan
FeatureBY PETER MAZEREEUW | March 4, 2019
FeatureBY PETER MAZEREEUW | March 4, 2019
Now-Liberal Party president Suzanne Cowan and Prime Minister Justin Trudeau, pictured in 2015. The Liberal Party and its Conservative rival have made digital advertising a part of their fundraising and voter mobilization efforts for years. Photograph courtesy of Suzanne Cowan
Opinion | BY TIM POWERS | February 6, 2019
An image from the parody Heritage Minute ad the Conservatives released on the weekend, in its initial changed form, after blowback from the maker of the historical ads. Screengrab courtesy of the CBC
Opinion | BY TIM POWERS | February 6, 2019
Opinion | BY TIM POWERS | February 6, 2019
An image from the parody Heritage Minute ad the Conservatives released on the weekend, in its initial changed form, after blowback from the maker of the historical ads. Screengrab courtesy of the CBC
Opinion | BY EDITORIAL | February 6, 2019
Opinion | BY EDITORIAL | February 6, 2019
Opinion | BY EDITORIAL | February 6, 2019
News | BY PETER MAZEREEUW | January 21, 2019
Unifor National president Jerry Dias, pictured during a convention in Ottawa in 2016, was in charge of a political ad campaign costing nearly $2-million before the last federal election, and has pledged to run another campaign before this year's federal election as well. The Hill Times photograph by Sam Garcia
News | BY PETER MAZEREEUW | January 21, 2019
News | BY PETER MAZEREEUW | January 21, 2019
Unifor National president Jerry Dias, pictured during a convention in Ottawa in 2016, was in charge of a political ad campaign costing nearly $2-million before the last federal election, and has pledged to run another campaign before this year's federal election as well. The Hill Times photograph by Sam Garcia
News | BY LAURA RYCKEWAERT | October 22, 2018
The Conservative Party’s reported $2-million national ad push is its 'opening salvo' of the 2019 election, and pollsters and strategists say the two ads currently on airwaves are both aimed at introducing new leader Andrew Scheer and putting 'pocketbook' issues in focus in the lead-up to the next campaign. If one out of every 20 Canadians drifts away from the Liberals to the Conservatives, that 'one in 20 swing changes the dynamic from Liberal majority to Conservative minority' in 2019, says pollster Nik Nanos. The Hill Times photograph by Andrew Meade
News | BY LAURA RYCKEWAERT | October 22, 2018
News | BY LAURA RYCKEWAERT | October 22, 2018
The Conservative Party’s reported $2-million national ad push is its 'opening salvo' of the 2019 election, and pollsters and strategists say the two ads currently on airwaves are both aimed at introducing new leader Andrew Scheer and putting 'pocketbook' issues in focus in the lead-up to the next campaign. If one out of every 20 Canadians drifts away from the Liberals to the Conservatives, that 'one in 20 swing changes the dynamic from Liberal majority to Conservative minority' in 2019, says pollster Nik Nanos. The Hill Times photograph by Andrew Meade
News | BY CHARELLE EVELYN | October 10, 2018
The office of Democratic Institutions Minister Karina Gould, pictured in this file photo, says it’s reviewing the more than 300 amendments to the Liberals’ Elections Modernization Act. The Hill Times photograph by Andrew Meade
News | BY CHARELLE EVELYN | October 10, 2018
News | BY CHARELLE EVELYN | October 10, 2018
The office of Democratic Institutions Minister Karina Gould, pictured in this file photo, says it’s reviewing the more than 300 amendments to the Liberals’ Elections Modernization Act. The Hill Times photograph by Andrew Meade
News | BY LAURA RYCKEWAERT | September 17, 2018
Conservative Leader Andrew Scheer, centre, pictured in a scrum on the Hill. The Hill Times photograph by Andrew Meade
News | BY LAURA RYCKEWAERT | September 17, 2018
News | BY LAURA RYCKEWAERT | September 17, 2018
Conservative Leader Andrew Scheer, centre, pictured in a scrum on the Hill. The Hill Times photograph by Andrew Meade
Opinion | BY GERRY NICHOLLS | August 20, 2018
Ontario Premier Doug Ford sparked controversy when he began using government money to start producing mock newscasts promoting him and his policies. The Hill Times photograph by Andrew Meade
Opinion | BY GERRY NICHOLLS | August 20, 2018
Opinion | BY GERRY NICHOLLS | August 20, 2018
Ontario Premier Doug Ford sparked controversy when he began using government money to start producing mock newscasts promoting him and his policies. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | August 13, 2018
Conservative Leader Andrew Scheer's party has decided to recoup some of the money lost when it moved to eliminate the per-vote subsidy for all political parties by dipping into campaign expense reimbursements from the government to its MPs. The Hill Times photograph by Andrew Meade
News | BY PETER MAZEREEUW | August 13, 2018
News | BY PETER MAZEREEUW | August 13, 2018
Conservative Leader Andrew Scheer's party has decided to recoup some of the money lost when it moved to eliminate the per-vote subsidy for all political parties by dipping into campaign expense reimbursements from the government to its MPs. The Hill Times photograph by Andrew Meade
Opinion | BY GERRY NICHOLLS | August 13, 2018
Eschewing traditional media in favour of trying to go viral on digital platforms might hamper the opportunity to reach converts, says Gerry Nicholls. Photograph courtesy of Pexels
Opinion | BY GERRY NICHOLLS | August 13, 2018
Opinion | BY GERRY NICHOLLS | August 13, 2018
Eschewing traditional media in favour of trying to go viral on digital platforms might hamper the opportunity to reach converts, says Gerry Nicholls. Photograph courtesy of Pexels