Political advertising

- The five main parties spent more than $5.5-million on Facebook and Instagram ads in the first 30 days of the election campaign, with the Liberals leading the Conservatives by nearly $1-million heading into election day.
- The five main parties spent more than $5.5-million on Facebook and Instagram ads in the first 30 days of the election campaign, with the Liberals leading the Conservatives by nearly $1-million heading into election day.
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- Political groups like Protecting Canada and Canada Proud previously spent tens of thousands of dollars on Facebook and Instagram, but have since logged off

- Political groups like Protecting Canada and Canada Proud previously spent tens of thousands of dollars on Facebook and Instagram, but have since logged off
- Political groups like Protecting Canada and Canada Proud previously spent tens of thousands of dollars on Facebook and Instagram, but have since logged off

- In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the

- In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the
- In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the

- Liberals take decisive day-one lead, spending $118,000 on Facebook and Instagram as Conservatives coast on a half-million-dollar pre-election-week spend on the platform.
- Liberals take decisive day-one lead, spending $118,000 on Facebook and Instagram as Conservatives coast on a half-million-dollar pre-election-week spend on the platform.
- Liberals take decisive day-one lead, spending $118,000 on Facebook and Instagram as Conservatives coast on a half-million-dollar pre-election-week spend on the platform.
- The new PM's $290,000 ‘investment’ in Meta advertising during the leadership race will pay dividends during a general election, says digital strategist Harneet Singh.

- The new PM's $290,000 ‘investment’ in Meta advertising during the leadership race will pay dividends during a general election, says digital strategist Harneet Singh.
- The new PM's $290,000 ‘investment’ in Meta advertising during the leadership race will pay dividends during a general election, says digital strategist Harneet Singh.

- While the NDP can't compete with the cash other parties have spent on Meta ads, an unorthodox swing is 'exactly what the underdog needs

- While the NDP can't compete with the cash other parties have spent on Meta ads, an unorthodox swing is 'exactly what the underdog needs
- While the NDP can't compete with the cash other parties have spent on Meta ads, an unorthodox swing is 'exactly what the underdog needs

- OAKVILLE, ONT.—This might surprise you, but when the next federal election rolls around, I doubt our political parties will be airing many media ads
- OAKVILLE, ONT.—This might surprise you, but when the next federal election rolls around, I doubt our political parties will be airing many media ads
- OAKVILLE, ONT.—This might surprise you, but when the next federal election rolls around, I doubt our political parties will be airing many media ads
- During the 2019 federal election cycle, Canada’s three major political parties spent more than $26-million on television and online advertising. Whereas the theoretical purpose
- During the 2019 federal election cycle, Canada’s three major political parties spent more than $26-million on television and online advertising. Whereas the theoretical purpose
- During the 2019 federal election cycle, Canada’s three major political parties spent more than $26-million on television and online advertising. Whereas the theoretical purpose
- Underdog candidates Leslyn Lewis and Derek Sloan have begun using paid online ads to promote their campaigns to win the Conservative Party leadership, and

- Underdog candidates Leslyn Lewis and Derek Sloan have begun using paid online ads to promote their campaigns to win the Conservative Party leadership, and
- Underdog candidates Leslyn Lewis and Derek Sloan have begun using paid online ads to promote their campaigns to win the Conservative Party leadership, and

- A shift towards even more digital advertising is the most likely change to the way the parties will spend their money during this fall’s
- A shift towards even more digital advertising is the most likely change to the way the parties will spend their money during this fall’s
- A shift towards even more digital advertising is the most likely change to the way the parties will spend their money during this fall’s
- Political advertising experts are giving a thumb’s-up to the Liberal Party’s election ad featuring Prime Minister Justin Trudeau riding a bus, with one calling
- Political advertising experts are giving a thumb’s-up to the Liberal Party’s election ad featuring Prime Minister Justin Trudeau riding a bus, with one calling
- Political advertising experts are giving a thumb’s-up to the Liberal Party’s election ad featuring Prime Minister Justin Trudeau riding a bus, with one calling
- OAKVILLE, ONT.—A poll came out recently which, if taken at face value, would be bad news for all the good people in this country
- OAKVILLE, ONT.—A poll came out recently which, if taken at face value, would be bad news for all the good people in this country
- OAKVILLE, ONT.—A poll came out recently which, if taken at face value, would be bad news for all the good people in this country
- Nearly two-thirds of Canadians said they had seen a political advertisement in the past month, suggests a new poll by Forum Research, but eight
- Nearly two-thirds of Canadians said they had seen a political advertisement in the past month, suggests a new poll by Forum Research, but eight
- Nearly two-thirds of Canadians said they had seen a political advertisement in the past month, suggests a new poll by Forum Research, but eight
- The NDP says it has temporarily stopped running political ads on Facebook and elsewhere fewer than 100 days before the federal election, leading one
- The NDP says it has temporarily stopped running political ads on Facebook and elsewhere fewer than 100 days before the federal election, leading one
- The NDP says it has temporarily stopped running political ads on Facebook and elsewhere fewer than 100 days before the federal election, leading one
- Left-leaning political messaging group Engage Canada won’t be running any more ads attacking Conservative Leader Andrew Scheer before the upcoming election, say Unifor national
- Left-leaning political messaging group Engage Canada won’t be running any more ads attacking Conservative Leader Andrew Scheer before the upcoming election, say Unifor national
- Left-leaning political messaging group Engage Canada won’t be running any more ads attacking Conservative Leader Andrew Scheer before the upcoming election, say Unifor national
- The federal government is expected to spend about 60 per cent more on advertising in 2018-19, the last fiscal year before an election, than
- The federal government is expected to spend about 60 per cent more on advertising in 2018-19, the last fiscal year before an election, than
- The federal government is expected to spend about 60 per cent more on advertising in 2018-19, the last fiscal year before an election, than
- Re: “‘Want to run for office?’: Conservatives using Facebook ads to recruit candidates,” (The Hill Times, April 1, p. 1). The image accompanying this
Opinion | April 10, 2019
Opinion | April 10, 2019
- Re: “‘Want to run for office?’: Conservatives using Facebook ads to recruit candidates,” (The Hill Times, April 1, p. 1). The image accompanying this
Opinion | April 10, 2019
- Re: “‘Want to run for office?’: Conservatives using Facebook ads to recruit candidates,” (The Hill Times, April 1, p. 1). The image accompanying this
- The Conservative Party has taken an unusual step to bolster its slate of candidates for this October’s election: it’s running Facebook ads asking people
- The Conservative Party has taken an unusual step to bolster its slate of candidates for this October’s election: it’s running Facebook ads asking people
- The Conservative Party has taken an unusual step to bolster its slate of candidates for this October’s election: it’s running Facebook ads asking people