Grits’ ad-buy boost briefly overtakes Tories, but strategists say ‘spray-and-pray’ tactics will need recalibrating
In the final weeks of November, the Liberals shrunk their Meta ad-spend margin compared to the Conservatives to just over $50,000.
The Liberals’ greatest communication failure
How poor messaging on carbon pricing undermined Justin Trudeau’s climate agenda.
‘Get election ready’: Liberals, Conservatives target base with early election warnings in Facebook ads
The efforts made to reach supporters with a message that an election could come at any time reflects the more unpredictable nature of this Parliament since the fall sitting began.
‘They want to be everywhere right now’: Conservatives go big with ‘full suite’ of election-ready social media ads
Grit strategist Greg MacEachern says the Liberals may have ‘missed the boat’ on defining Pierre Poilievre, allowing the Conservatives to succeed in a messaging vacuum.
Conservative Facebook ads reach out to Chinese-Canadians as Liberals take local approach to budget sales pitch
The Tories are running ads about supervised consumption sites in Ontario and British Columbia on Facebook and Instagram. Meanwhile, individual Liberal MPs are advertising from their own pages about budget initiatives.
Feds doing terrible job of communicating climate policies: Toronto reader
Re: “The Liberals are paying the price for timid Government of Canada advertising,” (The Hill Times, Jan. 31). Éric Blais is so right: the federal government has done a terrible job of communicating its climate policies to the point that taxpayers who come out ahead financially have been easily led to believe that they are […]
The Liberals are paying the price for timid Government of Canada advertising
The government should embrace a bolder, more strategic, and creative approach to promoting its climate change initiatives.
‘Take chances’: expect parties to experiment, refine marketing messages in 2024, say political players
The Liberals are trialling new messages against Pierre Poilievre following the Conservative leader’s 15-minute housing video, but so far have brought a ‘knife to a gunfight,’ says digital strategist Cole Hogan.
Feds shouldn’t take food industry’s promise of good behaviour at face value
Despite voluntary code, the industry will continue to bombard Canadian children every year with millions of ads for unhealthy ultra-processed food and sugary drinks.
A shared solution to marketing to kids sounds great, if only it would work: Stop Marketing to Kids Coalition
Re: “Responsible advertising of food and beverage products to children: a shared goal, a shared solution,” The Hill Times, March 6, 2023). Ron Lund, CEO of the Association of Canadian Advertisers, argued that the food and beverage industry’s new voluntary advertising code will adequately restrict marketing of unhealthy food and beverages to children. The only problem […]
