Political advertising
OpinionBY
- These online media/advocacy influencers aren’t really like the media because they don’t provide balanced information, nor are they really like advocacy groups because they don’t seek to persuade the public. The upshot of all this is that political polarization increases, as everybody starts to see the other side as the enemy. This is not good for democracy.
OpinionBY
- These online media/advocacy influencers aren’t really like the media because they don’t provide balanced information, nor are they really like advocacy groups because they don’t seek to persuade the public. The upshot of all this is that political polarization increases, as everybody starts to see the other side as the enemy. This is not good for democracy.
- The Hill Times asked three partisan digital communications experts to look at the 'best' campaign ads so far from the Liberals, Conservatives, and NDP.
- The Hill Times asked three partisan digital communications experts to look at the 'best' campaign ads so far from the Liberals, Conservatives, and NDP.
- The Hill Times asked three partisan digital communications experts to look at the 'best' campaign ads so far from the Liberals, Conservatives, and NDP.
- A fragmented media landscape has increased the value of social media experimentation, but an NDP stumble may show the risk of full campaign integration,
- A fragmented media landscape has increased the value of social media experimentation, but an NDP stumble may show the risk of full campaign integration,
- A fragmented media landscape has increased the value of social media experimentation, but an NDP stumble may show the risk of full campaign integration,
- While the Conservatives are flooding the airwaves with an array of innovative digital advertising, the Liberals' ads remain 'plain, straightforward, and boring,' says Tory
- While the Conservatives are flooding the airwaves with an array of innovative digital advertising, the Liberals' ads remain 'plain, straightforward, and boring,' says Tory
- While the Conservatives are flooding the airwaves with an array of innovative digital advertising, the Liberals' ads remain 'plain, straightforward, and boring,' says Tory
- 'Message discipline has long been [Pierre] Poilievre’s kryptonite, and anyone expecting him to abandon the affordability focus in favour of a singular message on
- 'Message discipline has long been [Pierre] Poilievre’s kryptonite, and anyone expecting him to abandon the affordability focus in favour of a singular message on
- 'Message discipline has long been [Pierre] Poilievre’s kryptonite, and anyone expecting him to abandon the affordability focus in favour of a singular message on
- Political groups like Protecting Canada and Canada Proud previously spent tens of thousands of dollars on Facebook and Instagram, but have since logged off
- Political groups like Protecting Canada and Canada Proud previously spent tens of thousands of dollars on Facebook and Instagram, but have since logged off
- Political groups like Protecting Canada and Canada Proud previously spent tens of thousands of dollars on Facebook and Instagram, but have since logged off
- In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the
- In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the
- In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the
- Liberals take decisive day-one lead, spending $118,000 on Facebook and Instagram as Conservatives coast on a half-million-dollar pre-election-week spend on the platform.
- Liberals take decisive day-one lead, spending $118,000 on Facebook and Instagram as Conservatives coast on a half-million-dollar pre-election-week spend on the platform.
- Liberals take decisive day-one lead, spending $118,000 on Facebook and Instagram as Conservatives coast on a half-million-dollar pre-election-week spend on the platform.
- The new PM's $290,000 ‘investment’ in Meta advertising during the leadership race will pay dividends during a general election, says digital strategist Harneet Singh.
- The new PM's $290,000 ‘investment’ in Meta advertising during the leadership race will pay dividends during a general election, says digital strategist Harneet Singh.
- The new PM's $290,000 ‘investment’ in Meta advertising during the leadership race will pay dividends during a general election, says digital strategist Harneet Singh.
- While the NDP can't compete with the cash other parties have spent on Meta ads, an unorthodox swing is 'exactly what the underdog needs
- While the NDP can't compete with the cash other parties have spent on Meta ads, an unorthodox swing is 'exactly what the underdog needs
- While the NDP can't compete with the cash other parties have spent on Meta ads, an unorthodox swing is 'exactly what the underdog needs
- New videos ads from the Grits and Tories are an ‘opening salvo’ as both parties look to ‘make sure their voice is heard’ between
- New videos ads from the Grits and Tories are an ‘opening salvo’ as both parties look to ‘make sure their voice is heard’ between
- New videos ads from the Grits and Tories are an ‘opening salvo’ as both parties look to ‘make sure their voice is heard’ between
- Spokesperson Megana Ramaswami says the third-party campaign hopes to ‘open voters’ eyes’ to what a Poilievre led-government may bring as federal progressive parties dither.
- Spokesperson Megana Ramaswami says the third-party campaign hopes to ‘open voters’ eyes’ to what a Poilievre led-government may bring as federal progressive parties dither.
- Spokesperson Megana Ramaswami says the third-party campaign hopes to ‘open voters’ eyes’ to what a Poilievre led-government may bring as federal progressive parties dither.
- However, a former federal Liberal candidate says the leadership race can provide the party with a captive audience for their messaging.
- However, a former federal Liberal candidate says the leadership race can provide the party with a captive audience for their messaging.
- However, a former federal Liberal candidate says the leadership race can provide the party with a captive audience for their messaging.
- As they fight for votes, Liberals can no longer rely on ‘polished, top-down’ TV ads to compete with the Conservatives' ‘organic online long game,’
- As they fight for votes, Liberals can no longer rely on ‘polished, top-down’ TV ads to compete with the Conservatives' ‘organic online long game,’
- As they fight for votes, Liberals can no longer rely on ‘polished, top-down’ TV ads to compete with the Conservatives' ‘organic online long game,’
- In the final weeks of November, the Liberals shrunk their Meta ad-spend margin compared to the Conservatives to just over $50,000.
- In the final weeks of November, the Liberals shrunk their Meta ad-spend margin compared to the Conservatives to just over $50,000.
- In the final weeks of November, the Liberals shrunk their Meta ad-spend margin compared to the Conservatives to just over $50,000.
- The efforts made to reach supporters with a message that an election could come at any time reflects the more unpredictable nature of this
- The efforts made to reach supporters with a message that an election could come at any time reflects the more unpredictable nature of this
- The efforts made to reach supporters with a message that an election could come at any time reflects the more unpredictable nature of this
- In 2024, the strategy to reach undecided voters looks fundamentally different than it did just four or five years ago.
- In 2024, the strategy to reach undecided voters looks fundamentally different than it did just four or five years ago.
- In 2024, the strategy to reach undecided voters looks fundamentally different than it did just four or five years ago.
- Grit strategist Greg MacEachern says the Liberals may have ‘missed the boat’ on defining Pierre Poilievre, allowing the Conservatives to succeed in a messaging
- Grit strategist Greg MacEachern says the Liberals may have ‘missed the boat’ on defining Pierre Poilievre, allowing the Conservatives to succeed in a messaging
- Grit strategist Greg MacEachern says the Liberals may have ‘missed the boat’ on defining Pierre Poilievre, allowing the Conservatives to succeed in a messaging
