‘Talk the way people talk’ isn’t just for speeches and media lines—it’s an approach that should be applied to every product a political staffer touches.
Jeni Armstrong writes that she learned a lot during her five years as lead speechwriter to Prime Minister Justin Trudeau, but the lesson that made the biggest mark on her work as a political staffer was a simple one: talk the way people talk. The Hill Times photograph by Andrew Meade
“Talk the way people talk.”
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