Opinion
What Canadian politicians can learn from Alexandria Ocasio-Cortez’s advertising strategy
By AJ Sivam September 9, 2020
In war rooms across the country, political strategists consistently ignore fresh marketing ideas in favour of tired tropes that fail to inspire voters and leave them rolling their eyes in disbelief.
NDP Leader Jagmeet Singh, left, Prime Minister Justin Trudeau, and then-Conservative leader Andrew Scheer have all been the subject of lacklustre and disingenuous political ads. Screenshots via YouTube
During the 2019 federal election cycle, Canada’s three major political parties spent more than $26-million on television and online advertising. Whereas the theoretical purpose of this spending is to increase widespread participation in our democracy, it’s hard to say whether it’s having any discernible impact. The $26-million question is, then, do you recall any of the ads you saw?
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