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Dole out funding for COVID-19 ads soon, say experts, as ethnic media outlets face cash crunch
By Palak Mangat April 2, 2020
'If they want the ads to be amplified, having community partners of each of those language groups would be useful,' says former MP Olivia Chow.
Canada's chief medical health officer Dr. Theresa Tam, pictured speaking to reporters at West Block in Ottawa on April 2, is the face of the government's online and TV ads. Health Canada has put aside $30-million for advertising that will span 15 different languages, including French and English, on the COVID-19 outbreak. The Hill Times photograph by Andrew Meade
As Ottawa looks to reach communities that do not speak English or French during the COVID-19 pandemic by buying ad space in some ethnic and Indigenous media outlets, one expert fears these news organizations could come “under the gun” in the next few weeks if ads are not rolled out soon.
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