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Race to the finish: inside the ‘big push’ for digital dominance in the short Conservative leadership contest

By Peter Mazereeuw      

Facebook's new ad library will make it harder for candidates to discretely court social conservatives for support, says strategist Stephen Carter.

Erin O'Toole, left, Peter MacKay, and Marilyn Gladu are three of the candidates running for the leadership of the Conservative Party of Canada. The winner will be chosen on June 27, leaving just a few months for each camp to round up, sign up, and motivate supporters. The Hill Times photographs by Andrew Meade, file photograph

The five-month sprint to the Conservative Party leadership election will force the contenders to rely more on digital tools like Facebook and email than they did during the last contest in 2017, shifting the campaigns away from phone calls and handshakes, say strategists and Conservative digital specialists.

Peter Mazereeuw

Peter Mazereeuw is a deputy editor for The Hill Times covering politics, legislation, and the Senate.
- peter@hilltimes.com


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Trudeau’s handling of Wet’suwet’en blockades critical to his political credibility, say pollsters and former Liberal cabinet minister Nault

News|By Abbas Rana
'It clearly is becoming a moment in Canada where everyone's paying attention,’ says Innovative Research president Greg Lyle.

Immigration Minister Mendicino’s team includes three new directors

Feature|By Laura Ryckewaert
Plus, Hill Climbers dives into the team working in Families, Children, and Social Development Minister Ahmed Hussen’s office.

Senators put spotlight back on harassment, ‘loophole’ blocked bullying complaint, says one

‘It’s gotten worse as the Senate has diversified,’ says Lillian Dyck.

Public service hiring up, but report finds manager, employee concerns around feds’ new staffing process

News|By Mike Lapointe
A recent government survey found that although just under 92 per cent of public service managers believe that appointees can do the job they were hired for, just under 54 per cent of employees agreed.

UNDRIP provides ‘guide’ to resolving tensions among Indigenous communities over questions of authority, say experts

News|By Beatrice Paez
'We have to move beyond public platitudes and eloquent statements; we need a reality whereby Indigenous law and institutions are placed on the same level as common law,' says Grand Chief Stewart Phillip.

UN nuclear disarmament rep ‘counting on Canada’ to help bridge tricky international divides

News|By Mike Lapointe
'Disarmament is not something idealistic or a utopian ideology,' says UN high rep for disarmament affairs Izumi Nakamitsu, and that it's 'part of security.'

Black Canadian groups call on feds to address economic inequities facing community

News|By Beatrice Paez
'The work they’re doing is going to need to speak for itself,' says Liberal strategist Tiffany Gooch, about the party's recovery from the prime minister's blackface scandal.

‘Just live your life,’ women’s rights advocate tells survivors of violence

News|By Palak Mangat
'Focusing on resilience ignores the systemic problem that forces people to fight so hard in the first place,' says Julie Lalonde.

‘A real lack of leadership’: critics call for better response from feds as Wet’suwet’en blockades continue

‘Negotiations should take as long as they need to,’ says Ellen Gabriel, a former Mohawk spokesperson during the Oka Crisis.
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