Rather than airing TV ads featuring Andrew Scheer talking to the camera for 30 seconds about his plan to cut taxes, the Conservatives should run TV ads attacking Trudeau for his plan to raise taxes. In short, if they can’t upgrade Scheer’s persona, they can at least downgrade Justin Trudeau’s.
Prime Minister Justin Trudeau and Conservative Party Leader Andrew Scheer. The current federal election isn’t really about pitting political parties or ideologies against each other, it’s more of a one-on-one contest between party champions, i.e., between Mr. Scheer and Mr. Trudeau, writes Gerry Nicholls. The Hill Times photographs by Andrew Meade
OAKVILLE, ONT.—For better or worse, electoral politics in Canada has evolved into a leader-centric form of political combat.
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Guide to Using Social and Digital Tools in Election Campaigns: Digital and Social Tools that Politicos are Using to get Elected, Raise Funds, and Recruit Volunteers Guide to Using Social and Digital Tools in Election Campaigns
This campaign is not defined by any overarching issue, and has become ‘personal’ and ‘ugly’ between Prime Minister Justin Trudeau and Conservative Leader Andrew Scheer, says pollster and Ipsos president Darrell Bricker.