Polling on negative and positive perceptions of parties and leaders suggests that the path to victory for the Liberals and Conservatives is to pick off soft supporters of their opponents.
Polling shows that Conservative Leader Andrew Scheer and Liberal Prime Minister Justin could both profit by running negative campaigns against their opponents in the lead up to this fall's election. The Hill Times photographs by Andrew Meade
Emotions trump reason.
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This campaign is not defined by any overarching issue, and has become ‘personal’ and ‘ugly’ between Prime Minister Justin Trudeau and Conservative Leader Andrew Scheer, says pollster and Ipsos president Darrell Bricker.