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Competing industry watchdogs creating confusion after rival company buys bankrupt association, pollsters say

By Samantha Wright Allen      

'I'm being made out to be the bad guy … and I'm not. I'm actually the good guy, I'm the white hat. I'm the guy who came in and saved [the MRIA] with his own money,' says Mainstreet Research president Quito Maggi.

Mainstreet Research president Quito Maggi, left, helped relaunch the Marketing Research and Intelligence Association after it went bankrupt in 2018, but with another industry association now in the mix, some pollsters, like Abacus Data’s David Coletto, middle, and Forum Research’s Lorne Bozinoff, right, say it’s causing confusion. The Hill Times photograph by Andrew Meade, courtesy of LinkedIn

A year after the Marketing Research and Intelligence Association went bankrupt, two organizations are now vying to be the polling industry’s voice, creating an environment observers call “strange” and “confusing,” but ultimately inside baseball in an industry whose members are often bickering.

Samantha Wright Allen

Samantha Wright Allen is a reporter for The Hill Times.
- swallen@hilltimes.com


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