The Digital Advertising Alliance of Canada unveiled a new political advertising program aimed at helping both federal political parties and third-party advertisers meet new transparency requirements under the Canada Elections Act. This is the first time in Canadian history there is a designated ‘pre-writ’ period, which came into place on June 30 and is meant to increase transparency requirements in partisan advertisements as well as limit the amount that political and third parties can spend before the election is called.
By Schneider Electric’s Secure Power Division - Canada
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