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Advertising coalition launches political ad transparency platform to help standardize ‘complicated’ disclosure process

By Mike Lapointe      

The new reality of Canada’s online political advertising landscape has taken shape, as rules surrounding ad transparency measures have kicked in with the beginning of the ‘pre-writ’ period on June 30.

Conservative MP and democratic institutions critic Stephanie Kusie, left, says she's 'not surprised' there's been a market solution to the new political ad transparency legislation. Unifor national president Jerry Dias, right, says his union will be concentrating time, energy and money in B.C., Ontario and Quebec. The Hill Times photographs by Andrew Meade

The Digital Advertising Alliance of Canada unveiled a new political advertising program aimed at helping both federal political parties and third-party advertisers meet new transparency requirements under the Canada Elections Act. This is the first time in Canadian history there is a designated ‘pre-writ’ period, which came into place on June 30 and is meant to increase transparency requirements in partisan advertisements as well as limit the amount that political and third parties can spend before the election is called.

Mike Lapointe

Mike Lapointe joined the The Hill Times in June 2019 and covers the federal public service, deputy ministers, the Privy Council Office, public service unions, the Phoenix pay system, the machinery of government, and the Parliament Hill media.
- mlapointe@hilltimes.com


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