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Opinion

Next election shaping up to be a much more contested affair than originally predicted

By Joe Jordan      

It looks like a minority government is a real possibility. But we still have a long way to go and election campaigns are not concepts. Campaigns are a thick gruel of policies, people, communications, media, manipulation, money, luck, skill, events, and timing. How that political alchemy plays, and interplays, will be what determines the electoral outcome.

Prime Minister Justin Trudeau's Liberals currently hold 177 seats and can only afford to lose eight seats before drifting across into minority territory. They are facing several challenges, including the resignation of a high number of incumbents, some high-profile issues that are increasing public backlash and the need to adjust their overall mindset and strategy to that of the hunted, as opposed to the hunter. The Hill Times photograph by Andrew Meade

OTTAWA—In light of the recent code of conduct clarifications around registered lobbyists and political commentary, I have arrived at the conclusion that the risk level involved is inversely proportional to the actual value of the strategic advice that is being offered, essentially being wrong is the new being right.

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Guide to Using Social and Digital Tools in Election Campaigns: Digital and Social Tools that Politicos are Using to get Elected, Raise Funds, and Recruit Volunteers
Guide to Using Social and Digital Tools in Election Campaigns

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