The word “narrative” as a political term of art is by no means new. The concept has been around since long before the days when Hollywood production values migrated to the White House with Ronald Reagan. From “the boy from Baie-Comeau” defining Brian Mulroney’s rise from son of an electrician in a Quebec mill town, to the impact of Bill Clinton’s Man from Hope video at the 1992 Democratic Convention, politicians have used storytelling to connect to the public.
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