The digital era has brought with it the opportunity for endless, carefully targeted advertising campaigns, and the major federal parties are taking full advantage.
Now-Liberal Party president Suzanne Cowan and Prime Minister Justin Trudeau, pictured in 2015. The Liberal Party and its Conservative rival have made digital advertising a part of their fundraising and voter mobilization efforts for years. Photograph courtesy of Suzanne Cowan
You have to spend money to make money, and the Liberal and Conservative parties of Canada have for years now used low-cost digital advertising to do that, and more.
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One thing is clear, marketing experts say Andrew Scheer will have to be more animated when he debates against Justin Trudeau, especially with his former leadership rival, Maxime Bernier, now in the mix.
Conservative Sen. Denise Batters says it was necessary to discuss matters in private to protect the confidentiality of victims, while Independents say it would have been possible to strike a balance and be transparent.
A culmination of three years of work, the book takes stock of challenges facing Canadian democracy, including the decline of Cabinet government, centralization of the PMO, and 'fault lines' in the public service.
Liberal MP Larry Bagnell says he thinks the timing wasn't due to the federal government's framework on the Arctic and Canada's North being rushed, but rather waiting on territorial partners co-developing the package.