The digital era has brought with it the opportunity for endless, carefully targeted advertising campaigns, and the major federal parties are taking full advantage.
Now-Liberal Party president Suzanne Cowan and Prime Minister Justin Trudeau, pictured in 2015. The Liberal Party and its Conservative rival have made digital advertising a part of their fundraising and voter mobilization efforts for years. Photograph courtesy of Suzanne Cowan
You have to spend money to make money, and the Liberal and Conservative parties of Canada have for years now used low-cost digital advertising to do that, and more.
People. Policy. Politics. This is an exclusive subscriber-only story.
Liberal MP Omar Alghabra is the ‘first parliamentary secretary to be tasked to exercise leadership in this area,’ according to the Prime Minister's Office, but unions say they haven’t heard from him yet.