How big a threat is this 'cell-based meat' to the traditional cattle industry? Big enough that the U.S. Cattlemen’s Association has petitioned the government to restrict the words 'meat' and 'beef' to products 'derived directly from animals raised and slaughtered.'
Not enough people will switch to a plant-based diet soon enough, or maybe ever, writes columnist Gwynne Dyer. Photo by Scott Warman via Unsplash
“Right now, growing cells as meat instead of animals is a very expensive process,” said Yaakov Nahmias, founder and chief scientist of Future Meat Technologies, an Israel-based startup. But it will get cheaper, and it probably will be needed.
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The Liberals will be under attack from all sides in the next election campaign, but Liberals say they have a good story to tell and some say they need to sharpen up their communications strategy before it's too late.