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Opinion

WestJet: I don’t recognize you

WestJet, starting out as a Southwest clone, has not become an Air Canada clone but has evolved into something substantially different than its great rival. But the story is not remotely finished—it is still in the midst of considerable additional change under its newish CEO.

One of the most fascinating stories in the Canadian business landscape is that of the evolution of our airline industry— particularly the morphing of WestJet from a feisty small startup to now a very real rival to Air Canada. Is there room in Canada for two big Canadian airlines? The answer is yes, to a considerable degree, because WestJet has chosen to not compete with Air Canada by being a clone, but very much taking its own path.

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