Innovation in digital technologies has led to a rapidly changing digital landscape for Canadians. From consumer concerns about personal data collection, unawareness about the scope of disruptive technologies, to the advent of artificial intelligence (AI), the new digital economy is quickly changing the way that we learn, work, shop and live. Coupled with technology evolving at our various work environments, traditional labour and productivity across this landscape are all in for a roller coaster ride of revolution over the next decade. The May 2018 launch of government consultations on digital and data transformation is timely. However, without the swiftest of action by this government following the consultations, Canada stands to lose our place in this data-driven, global innovation race.