Hill Life & People
Defunct industry group too heavy on advocacy, light on regulation: pollsters
By Charelle Evelyn Aug. 15, 2018
Now without the MRIA, a lack of oversight will turn the industry into a ‘wild west,’ says one pollster, but another suggests the general public doesn’t care.
Abacus Data head David Coletto says membership in the polling industry’s recently shuttered professional association wasn’t exactly a big draw for his clientele. The Hill Times photograph by Andrew Meade
Although a complete lack of oversight could pose problems for the polling industry, the Marketing Research and Intelligence Association (MRIA) served more to defend the industry to the public than it did to uphold its own standards, suggest some pollsters and a report by a panel commissioned to study polling failures during last year’s municipal elections in Calgary, Alta.
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