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‘Someone took their eye off the ball’: pollsters plan pinch-hitter as industry association closes doors

By Charelle Evelyn      

Members said they were left shocked after the Marketing Research and Intelligence Association said it would no longer exist by the end of August.

Pollsters such as Corporate Research Associates CEO Don Mills, left, Campaign Research principal Richard Ciano, centre, and Insights West president Steve Mossop, right, say something has to fill the void left behind by the MRIA going out of business. Photographs courtesy of Don Mills, Richard Ciano and Steve Mossop

The association charged with holding the country’s pollsters and market researchers to high standards of transparency and accountability didn’t live up to the same measure, say pollsters, who were left reeling when the oversight body abruptly shut its doors recently.

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