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Fickle voters keep parties on their toes, say strategists

By Emily Haws      

'Parties have to work harder to stick with them. They’re not afraid to look at other parties if they’re not satisfied with the options you’re offering,' says ex-NDP national director Karl Bélanger.

'The old political habits of voting Liberal when you’re born and Liberal when you’re dead, that is disappearing,' says Social Development Minister Jean-Yves Duclos. The Hill Times photograph by Andrew Meade
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Canadian voters are less and less likely to stick to voting for the same party election after election, say political strategists, who estimate this is one of the reasons why there have been large swings between parties in recent elections. In the 2011 federal election, the NDP swept Quebec, taking 59 of the then-75 seats in the province and propelling it from third-party status to the official opposition. In 2015, the Liberals convinced young voters to come out, which

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