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‘It’s a bit of an inferno’: groping allegation against Trudeau has ‘damaged’ his personal brand, say political players

By Abbas Rana, Shruti Shekar      

'It has legs because journalists will keep asking him the question over and over again,' says Ipsos Global Affairs CEO Darrell Bricker.

The groping allegation, the flawed India trip, and the Trans Mountain Pipeline purchase have damaged the three pillars of Prime Minister Justin Trudeau's brand, being culturally sensitive, being an environmentalist, and being a feminist, says political marketing strategist Clive Veroni. The Hill Times photograph by Andrew Meade
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The groping allegation against Prime Minister Justin Trudeau, which is attracting international media attention, has damaged his brand as a self-described "feminist" and is a serious "distraction" from his government's agenda, say political insiders. “This is turning into a bit of an inferno,” said Darrell Bricker, CEO of Ipsos Global Public Affairs, in an interview with The Hill Times. Time spent talking about the allegations, Mr. Bricker said, means less time for the Trudeau government to talk about

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