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Feature

Why a Vancouver designer made a film about Canada’s iconic images, products of politics in post-war era

Many of the most recognizable designs that defined this 'golden era' of graphic design is a reflection of Canada's politics at the time.
Heather Cooper, who designed the Roots logo, settled on the beaver because it's seen as an industrious, hard-working creature. Photograph courtesy of Greg Durrell/Design Canada
By Beatrice Paez      

Roots’ beaver. The CBC logo. The Canada wordmark. As ubiquitous as these symbols are in our everyday landscape, many Canadians would be hard-pressed to rattle off the names of the designers behind these iconic graphics.

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