Home Page Election 2019 News Opinion Foreign Policy Politics Policy Legislation Lobbying Hill Life & People Hill Climbers Heard On The Hill Calendar Archives Classifieds
Hill Times Events Inside Ottawa Directory Hill Times Store Hill Times Careers The Wire Report The Lobby Monitor Parliament Now
Subscribe Free Trial Reuse & Permissions Advertising
Log In
Hill Life & People

Brand control, ‘beefed-up’ war rooms more important in era of digital campaigns  

By Samantha Wright Allen      

In the age of echo chambers and media fragmentation, strategists discuss how the new campaign playbook needs to adapt to reach voters.

Ahead of 2019, the campaign war rooms of Prime Minister Justin Trudeau, Conservative leader Andrew Scheer, and NDP leader Jagmeet Singh will be taking some lessons from the recent Ontario election, some political analysts say. The Hill Times photographs by Andrew Meade

Campaign war rooms are more important than ever, turning into “content shops” churning out material with the potential to go viral as the fight for attention turns away from conventional approaches to get the message out, say campaign veterans and experts.

Explore, analyze, understand
Inside 2020 Books – Inside Ottawa and Inside Canada
Get both Inside Canada pocket books for a special price.

Get the book
Inside Canada Directory – 2020 Edition
The handy reference guide includes: riding profiles, MPPs by province, MPP contact details, both Queen's Park and constituency and more.

Get the book
Guide to Using Social and Digital Tools in Election Campaigns: Digital and Social Tools that Politicos are Using to get Elected, Raise Funds, and Recruit Volunteers
Guide to Using Social and Digital Tools in Election Campaigns

Get the book
Related Policy Briefings
Defence Policy Briefing
Short and informative analyses on policy challenges that bring background and recommendations to policymakers, journalists and the general public.

Read policy briefing

Politics This Morning

Get the latest news from The Hill Times

Politics This Morning


Your email has been added. An email has been sent to your address, please click the link inside of it to confirm your subscription.

‘No question’ feds have duty to start talks, says AFN’s Bellegarde, after days-long demonstrations in support of Wet’suwet’en hereditary chiefs

News|By Palak Mangat
One Mohawk scholar who experienced the 1990 Oka Crisis firsthand says Ottawa's offer to meet with protesters shows 'they’ve lost control of the situation, to a certain extent.'

Down 20 rural seats, Liberals go back to the well on gun control

Rural Liberals warned that the government’s gun control policies could cost them their seat. Many of them didn’t make it past the election. 

Conservative Party to protect all 121 incumbent MPs from nomination challenges until June 2021

News|By Abbas Rana
Conservative MP Stephanie Kusie wants the national council to protect all caucus members from nomination challenges until the next election so they can focus on their parliamentary work in Ottawa.

Trade Committee Conservatives push for six additional House committees to study new NAFTA implementation bill

News|By Neil Moss
Committees would have to submit amendments for Bill C-4 to the House Committee on International Trade by April 2.

House Finance Committee chair warns against big budget spending, as consultations wrap

A new government bill is coming, the Finance Committee is pulling together its pre-budget report, and a Senate committee could be struck to pre-study the CUSMA trade bill.

Oka Crisis veteran says feds have ‘lost control’ of country-wide solidarity protest in support of Wet’suwet’en hereditary chiefs

News|By Palak Mangat
One Mohawk scholar who personally witnessed the 1990 Oka Crisis says Ottawa's offer to meet with protesters shows 'they’ve lost control of the situation, to a certain extent.'

Canadian released from Turkish prison recounts ‘nightmare’ of three-year ordeal

Davud Hanci was sentenced to 15 years years in a Turkish prison for his alleged involvement in the 2016 coup. Now back in Canada, he’s speaking about the ‘madness’ of his arrest and nearly three years in jail.

Parole officers still floundering from Harper budget cuts, says union head supporting Tory parole board motion

News|By Mike Lapointe
The Conservative opposition motion condemning the decision made by the Parole Board of Canada that led to Marylène Levesque’s death passed unanimously in the House on Feb. 5.

Foreign troop deployment at traditionally low levels in Africa amid Security Council campaign

News|By Neil Moss
Canada currently has 120 Canadian Force members deployed to Africa, down from 427 members that were deployed to the continent during Canada's contribution to the UN peacekeeping mission in Mali.
Your group subscription includes premium access to Politics This Morning briefing.