TORONTOâ€”There are all kinds of clichÃ©s about how and why governments lose. That they defeat themselves. That they die by degrees. That they become the very thing they had â€Žonce pledged to always oppose. Mostly, though, governments forget the plot. All of governingâ€”all of the politicsâ€”is telling a story, every single day. Some folks call that a "narrative," and assert that you need a narrative to win. And, it's true: having a compelling, easily-understood story is pretty important.