Home Page Election 2019 News Opinion Foreign Policy Politics Policy Legislation Lobbying Hill Life & People Hill Climbers Heard On The Hill Calendar Archives Classifieds
Hill Times Events Inside Ottawa Directory Hill Times Store Hill Times Careers The Wire Report The Lobby Monitor Parliament Now
Subscribe Free Trial Reuse & Permissions Advertising
Log In

Why Kathleen Wynne is likely to lose Ontario’s provincial election

By Warren Kinsella      

Political parties need to get voters' attention. You don't do that by throwing statistics at voters. You do that by having a narrative, a story. And Kathleen Wynne doesn't have one right now.

Ontario Liberal premier Kathleen Wynne, now less than 60 days from an election many expect ‎her to lose, has no story to tell, writes Warren Kinsella. The Hill Times file photograph
Share a story
The story link will be added automatically.

TORONTO—There are all kinds of clichés about how and why governments lose.
That they defeat themselves. That they die by degrees. That they become the very thing they had ‎once pledged to always oppose.
Mostly, though, governments forget the plot. All of governing—all of the politics—is telling a story, every single day.
Some folks call that a “narrative,” and assert that you need a narrative to win. And, it’s true: having a compelling, easily-understood story is pretty important.
People are busy. They’ve got a lot of stuff going on. ‎Taking a kid to early-morning hockey practice, getting an aging parent to the clinic, trying to get to work on time, catching up on sleep.

The polls have been showing the Ontario Liberal Party facing a possible third-place finish, even against Doug Ford, pictured. The Hill Times photograph by Andrew Meade  

So, political parties need to get their attention. You don’t do that by throwing statistics at voters. You do that by having a narrative, a story. Facts tell, stories sell.
Barack Obama had one: “Yes we can.” Dalton McGuinty in 2003, too: “Choose change.” Justin Trudeau: “Hope and hard work.” Those were good ones. They worked, big time.
Kathleen Wynne, now less than 60 days from an election many expect ‎her to lose, has no story to tell. There’s no narrative, there. No bright red thread that runs through the stuff that she says and does.
She has briefly prorogued ‎the legislature so that she can have a Throne Speech, sure. But Joe and Jane Frontporch don’t care about Throne Speeches. They don’t pay attention to those. The media and political people do, but that’s it. Normal people don’t.
So, the last opportunity‎ Wynne has to tell her story—any story—is in the budget that is being unveiled at the end of this month. We don’t know much about what’s in it, but we do know one thing: Charles Sousa lost the argument.

Dalton McGuinty in 2003 had a narrative: ‘Choose change.’ The Hill Times file photograph

Wynne’s finance minister was rightly proud of having balanced the budget last year. It was a big deal. But then he was told—instructed, really—to go back into deficit. So he will: $8-billion worth of red ink. That’s a lot.
When I heard that, I was shocked, and I don’t get shocked by politicians very much any more. That figure strongly suggests we are about to witness the most expensive Hail Mary pass in Canadian political history.
I don’t think it’s going to work. Not because Kathleen Wynne isn’t an amazing communicator and a wily campaigner. Not because she doesn’t know how to beat Conservatives. She does, she does.

Political parties need to get voters’ attention by having a narrative, a story. Facts tell, stories sell. Former U.S. president Barack Obama had one: ‘Yes we can.’ The Hill Times file photograph

I don’t think it’s going to work because it bears a strong resemblance to a previous political failure: the orgy of spending promises that took place in the dying days of Paul Martin’s regime in 2005.
Remember that? It bore all the dignity of that helicopter lifting off that rooftop just prior to the fall of Saigon. It felt as desperate as a death row at midnight in the deepest South.  

Prime Minister Justin Trudeau had a good narrative in the 2015 federal election: ‘Hope and hard work.’ The Hill Times photograph by Andrew Meade

Martin promised to amend the Constitution in the middle of a leader’s debate: he actually did that. He proclaimed a stirring new vision for Indigenous people without allocating a plug nickel to pay for any of it.
He promised tax cuts, lots of them. He started spending money, lots of it. “Mr. Martin, known for his careful stewardship of Canada’s public finances under Mr. Chretien,” The Economist wrote disapprovingly at the time, “has gone on a bit of a spending spree in the run-up to what he knew would be an early election.
The magazine continued: “The government promised $39-billion in new tax cuts and spending over the next five years. Mr. Harper accused of Mr. Martin ‎of promising over a billion dollars a day in order to hold onto power.”
In yesterday walks tomorrow, goes the saying. Down here in Toronto in 2018, it’s feeling like Ottawa in 2005 all over again. You know: spend like a proverbial drunken sailor, throw every single policy at the wall, just to see if something sticks.
But, you know: if it didn’t work in 2005, it is unlikely to work in 2018.
So why is Kathleen Wynne making a losing narrative her only narrative? Good question. Lots of Liberals are asking the same question. “She’s smart,” they say. “Why the desperation?”
The answer may be found not in Wynne. More likely, Ontario Liberals say, the authors of the Hail Mary Pass Budget are found with those around Wynne, and not Wynne herself.

Paul Martin didn’t have a narrative in the 2005 federal election campaign, argues Warren Kinsella. The Hill Times file photograph

And guess what? Surprise, surprise: the ones who Kathleen Wynne are relying upon for strategic advice are some the very same men who advised Paul Martin in his bunker back in 2005, as the blue horde was closing in. Same guys.
Same strategy, too. It has three parts. One, bet the house on your opponent doing some career-ending stupidity. Two, promise everything to everyone. And, three, spend like money is water. ‎Go crazy.
Now, full disclosure: this writer doesn’t much like those Paul Martin guys around Kathleen Wynne. They hounded my friend Jean Chrétien for years, and—as a result—they wrecked the Liberal Party of Canada for a decade‎.
They look like they’re getting ready to do the same thing to the Ontario Liberal Party—a political party about which I’m rather nostalgic. I ran the aforementioned McGuinty guy’s three war rooms, and I want to keep the OLP off the endangered species list, you know?
But the polls. The polls—Doug Ford, um, notwithstanding—have been showing the Ontario Liberal Party facing a possible third-place finish. Even against Doug Ford.
Doug. Ford.
The solution to that isn’t to ape Paul Martin’s losing narrative. The solution isn’t to go nuts with other people’s money.  The solution is to craft a narrative that makes sense. One that captivates peoples’ hearts and minds.
They don’t have one. They just don’t. And they’re out of time.
That, pretty much, is why the Ontario Liberal government is likelier to lose than to win.
They don’t have a story to tell anymore.
Warren Kinsella is a former Jean Chrétien-era cabinet staffer and a former federal election war roomer. 
The Hill Times 

Explore, analyze, understand
You Might Be From Canada If…
You Might Be From Canada If . . . is a delightful, illustrated romp through this country as it celebrates its 150th birthday.

Get the book
Inside Ottawa Directory – 2019 Edition
The handy reference guide includes: riding profiles, MPs by province, MP contact details, both Hill and constituency and more.

Get the book
Spinning History: A Witness to Harper’s Canada and 21st Century choices
An unvarnished look at the Harper years and what lies ahead for Canadians

Get the book

Politics This Morning

Get the latest news from The Hill Times

Politics This Morning

Your email has been added. An email has been sent to your address, please click the link inside of it to confirm your subscription.

Nearly 100 new MPs offer new face of Parliament, including 60 in flipped seats

In many ways the incoming Parliament looks quite similar to its predecessor, with 240 returning MPs, the same number of MPs who are Indigenous or a visible minority, and 10 more women.

Rise of advance voting raising questions about impact on, and of, campaigns: experts

Almost 4.8-million Canadians voted at advance polls this year, according to Elections Canada estimates, a roughly 30.6 per cent increase over 2015, accounting for roughly one-quarter of all ballots cast this election.

Watchdog’s proposed minority Parliament rules ‘appalling,’ says legal expert

News|By Mike Lapointe
Democracy Watch says Governor General should speak with all party leaders before deciding who can try forming government, but Emmett Macfarlane says the confidence convention is the linchpin of the parliamentary system.

McKenna may be moved to new cabinet role after four years implementing Grits’ climate policies, say politicos

News|By Neil Moss
Catherine McKenna's 'tenure in environment would have prepared her well for any other kind of responsibility the prime minister may assign,' says former environment minister Jean Charest.

‘They went with what they knew’: Politicos react to Election 43

'If anybody should've won a majority, it should've been Trudeau. He didn't, and it's his to wear,' says CBC columnist Neil Macdonald of the Oct. 21 election results.

‘A clear mandate’: Trudeau wins second term, with voters handing Liberals a minority

News|By Beatrice Paez
Though not improbable, his victory was not inevitable. It brings an end to a nail-biting, gruelling 40-day slog that has exposed deepening rifts across the country.

McKenna wins re-election in Ottawa Centre, trumpets voters’ support for climate fight

News|By Neil Moss
'I’m so relieved,' Catherine McKenna said, about continuing with the Liberal climate change plan.

Election 2019 was a ‘campaign of fear,’ say pollsters

'There may well be a message to this to the main parties, that slagging each other will only take you so far,' says Greg Lyle.

Election 2019 campaign one of the most ‘uninspiring, disheartening, and dirtiest’ in 40 years, says Savoie

News|By Abbas Rana
Green Party Leader Elizabeth May says she has never seen an election where mudslinging overwhelmingly dominated the campaign, leaving little or no time for policy discussion.
Your group subscription includes premium access to Politics This Morning briefing.