Self-care is an important part of preventive health, which is crucial to supporting the well-being of Canada’s growing—and aging—population. Millions of Canadians use cosmetics, natural health products (NHPs) and over-the-counter medication to support a healthy lifestyle every day, with 77 per cent of our population using NHPs. Canadians are increasingly interested in playing a role in maintaining their health. They take regular steps to lead healthy lifestyles, and they should feel confident in the support and oversight offered by government. This is precisely why it is so important for Health Canada to strike the right balance in regulating health products, and precisely why so many consumers and businesses are concerned.