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Hill Life & People

Public servants flock to PCO’s first-ever behavioural economics briefing

By Derek Abma      

In Canada and elsewhere around the world, governments are increasingly turning to behavioural science to figure out how to encourage certain behaviours from their constituents.

Elspath Kirkman, North American head of the Behavioural Insights Team, was in Ottawa last week telling public servants how to influence public behaviour. Photograph courtesy of the Behavioural Insights Team

Hundreds of public servants took in the Privy Council Office’s conference on behavioural economics for the public sector last week in Ottawa to learn how to better influence public behaviour. It was the first conference of its kind in Canada.

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