Feds’ $75-million in ads move away from print as ‘branding’ better suited to TV, internet
The government’s $75-million in advertising in 2013-14 showed a further shift away from print media, a move that’s worrying the newspaper industry and could be as much about the ads’ “branding” purpose as changing media consumption trends. The biggest spenders in the feds’ more-than $75-million in ad buys were Human Resources and Skills Development Canada’s ($11.7-million) promotion of training programs, Natural Resources’ ($11-million) campaign promoting responsible resource development, and Finance Canada’s ($10.5-million) continued Economic Action Plan ads. Government
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