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Wednesday, February 25, 2026

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Tracking federal parties’ Meta spending in the campaign

In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the Conservatives' combined $150,000.

Prime Minister Mark Carney, left, NDP Leader Jagmeet Singh, Conservative Leader Pierre Poilievre, Bloc Québécois Leader Yves-François Blanchet, Green co-Leaders Elizabeth May and Jonathan Pedneault, and PPC Leader Maxime Bernier. The Hill Times photographs by Andrew Meade and illustration by Joey Sabourin
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BY STUART BENSON
March 28, 2025
UPDATED April 24, 2025
News | BY STUART BENSON | March 28, 2025 | UPDATED April 24, 2025

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Former deputy prime minister Chrystia Freeland's riding association was recently forced to pay more than $900 for comments she made in favour of her party's candidate during a pair of Government of Canada press conferences held during a 2024 Toronto byelection. The Hill Times photograph by Andrew Meade

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  • A former cabinet minister's Elections Act misfire may create a minor chilling effect on politicians answering questions during byelections, but ignorance of elections rules is not a strong defence, says former CBC journo Hannah Thibedeau.

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