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Feds need to flex creative muscles in pandemic messaging, say experts

By Beatrice Paez      

The feds’ television ad campaigns featuring Dr. Theresa Tam don't sufficiently leverage the power of the medium, says Professor Alex Marland.

Back at the podium: Prime Minister Justin Trudeau, pictured Nov. 24, 2020, has restarted his near-daily press briefings as Canada is in the grips of beating back the second wave of the pandemic, which could bring an average of 10,000 new infections a day by December. The Hill Times photograph by Andrew Meade

Prime Minister Justin Trudeau’s resumption of the near-daily briefings that were a feature of the pandemic’s first wave symbolically telegraphs the severity of the situation, say political communication experts, even as they say the government needs to flex its creative muscles to reach people beyond the frequent appeals to hunker down as new infections rise to cut through the fatigue. 

Beatrice Paez

Beatrice Paez is the digital editor at The Hill Times.
- bpaez@hilltimes.com


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