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Lewis courts dairy farmers, Sloan attacks WHO as Conservative leadership underdogs burn through cash in late advertising push
By Peter Mazereeuw August 3, 2020
Leslyn Lewis and Derek Sloan spent roughly $20,000 in a week on a last-minute bid to shore up support, while Erin O'Toole's campaign slowed its online ad spending to a trickle.
Derek Sloan, left, Leslyn Lewis, Erin O'Toole, and Peter MacKay are making a final push to rally their supporters ahead of the Aug. 21 deadline for Conservative Party members to send in ballots to decide which of the four will be the next leader of the Conservative Party of Canada. The Hill Times photograph by Andrew Meade, file photograph, and photographs courtesy of Twitter and Facebook
Underdog candidates Leslyn Lewis and Derek Sloan have begun using paid online ads to promote their campaigns to win the Conservative Party leadership, and have grabbed the attention of hundreds of thousands of Canadians as the party’s election date draws near, while front-runners Peter MacKay and Erin O’Toole appear to have shifted their focus to getting out the vote.
Peter MazereeuwPeter Mazereeuw is a deputy editor for The Hill Times covering politics, legislation, and the Senate.
Follow - peter@hilltimes.com
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