'There may well be a message to this to the main parties, that slagging each other will only take you so far,' says Greg Lyle, whose own polling also suggested earlier this month that negative messaging was one of the best strategies available to the Conservatives and the Liberals, as they sought to pull supporters of small parties into the fold.
Liberal supporters mocked Conservative Leader Andrew Scheer with a variety of creative signs, and in one case, a Doug Ford mask, outside of the French language leaders' debate in Ottawa on Oct. 10. The parties and leaders themselves have also run negative campaigns, and polling by Ipsos suggests that more Canadians are unhappy with all of their choices in this election than were in the last. The Hill Times photograph by Andrew Meade
Nasty, negative messaging by the Liberal and Conservatives parties sapped enthusiasm from voters, and failed to generate momentum for either party as of the final week of the campaign.
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