Home Page Election 2019 News Opinion Foreign Policy Politics Policy Legislation Lobbying Hill Life & People Hill Climbers Heard On The Hill Calendar Archives Classifieds
Hill Times Events Inside Ottawa Directory Hill Times Store Hill Times Careers The Wire Report The Lobby Monitor Parliament Now
Subscribe Free Trial Reuse & Permissions Advertising FAQ
Log In
Election

Election 2019 was a ‘campaign of fear,’ say pollsters

By Peter Mazereeuw      

'There may well be a message to this to the main parties, that slagging each other will only take you so far,' says Greg Lyle, whose own polling also suggested earlier this month that negative messaging was one of the best strategies available to the Conservatives and the Liberals, as they sought to pull supporters of small parties into the fold.

Liberal supporters mocked Conservative Leader Andrew Scheer with a variety of creative signs, and in one case, a Doug Ford mask, outside of the French language leaders' debate in Ottawa on Oct. 10. The parties and leaders themselves have also run negative campaigns, and polling by Ipsos suggests that more Canadians are unhappy with all of their choices in this election than were in the last. The Hill Times photograph by Andrew Meade

Nasty, negative messaging by the Liberal and Conservatives parties sapped enthusiasm from voters, and failed to generate momentum for either party as of the final week of the campaign.

Peter Mazereeuw

Peter Mazereeuw is a deputy editor for The Hill Times covering politics, legislation, and the Senate.
- peter@hilltimes.com


Explore, analyze, understand
Inside 2020 Books – Inside Ottawa and Inside Canada
Get both Inside Canada pocket books for a special price.

Get the book
Inside Ottawa Directory – 2020 Edition – SOLD OUT
The handy reference guide includes: riding profiles, MPs by province, MP contact details, both Hill and constituency and more.

Get the book
Guide to Using Social and Digital Tools in Election Campaigns: Digital and Social Tools that Politicos are Using to get Elected, Raise Funds, and Recruit Volunteers
Guide to Using Social and Digital Tools in Election Campaigns

Get the book

Politics This Morning

Get the latest news from The Hill Times

Politics This Morning


Your email has been added. An email has been sent to your address, please click the link inside of it to confirm your subscription.

Feds misled House Defence Committee in 2019 on status of peacekeeping pledges

News|By Neil Moss
'It's a bald-faced lie if they actually said they did and didn't,' says Conservative Defence Committee vice-chair James Bezan of the non-registration of the promised 200-member Quick Reaction Force.

Canada can increase pressure on NATO-ally Turkey to calm Nagorno-Karabakh conflict: Armenian envoy

Anahit Harutyunyan says new information proves Canadian drones are being used by Turkish-backed Azerbaijani fighters, justifying an ‘indefinite’ arms ban on Turkey.

‘It’s an ongoing battle’: Bob Rae’s push to move the needle on human rights at the UN

News|By Neil Moss
'You don't stop trying to find ways of resolving differences in opinion, but I do think in this day and age you need a whole range of ways of expressing concern and trying to move opinion,' says Bob Rae.

Infrastructure bank’s $10-billion growth plan raises hope of green bond push in Canada

Green bonds are fixed-income financial instruments usually used to secure funding for sustainable infrastructure projects.

Violence directed at Indigenous fishers in Nova Scotia leaves ‘black eye’ on Canada, says Mi’kmaq Senator, as he and rookie Mi’kmaq Grit MP urge long-term solution

News|By Palak Mangat
'I think the current route is a dead end, so if they continue to bang their heads against a wall, everyone’s going to get a headache,' says Independent Nova Scotia Senator Dan Christmas.

House vote looms over Conservative motion that could trigger federal election, as Liberals double down

News|By Palak Mangat
Government House Leader Pablo Rodriguez dodged questions if the government was responsible for setting the stage for a stand-off that could trigger an election, saying the question should be asked of the Conservatives.

‘Six systemic crises’ confronting Canada, and politicians, policy-makers, health-care professionals need ‘systems thinking’ to tackle them, says public policy expert

News|By Mike Lapointe
Global Brief magazine editor Irvin Studin says politicians and policy-makers' thinking is 'too small, it’s too linear, it’s too path dependent, and it looks increasingly absurd as these systemic crises.'

Canada needs a new ‘fiscal anchor’ and Freeland needs to share financial plans, says PBO Giroux

Parliamentary Budget Officer Yves Giroux says he's found it 'much more difficult to get information out of the minister’s officer' since Parliament returned with Chrystia Freeland in charge of the nation's finances.

House emergency debate on Nova Scotia lobster conflict underway, as feds say Indigenous people ‘let down,’ more police deployed to ‘keep peace’ amid rising tensions

News|By Palak Mangat
'Because these criminal actions and violence have escalated, the response from the police in Nova Scotia has by necessity also escalated,' says Public Safety Minister Bill Blair.
Your group subscription includes premium access to Politics This Morning briefing.