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Party’s place in political ecosystem can influence platform rollout, strategists say

By Beatrice Paez       

Even as parties, to an extent, bypass the media to reach key demographics, they still jockey with the others to attract blanket coverage of their policy reveals. 

Liberal Prime Minister Justin Trudeau, Conservative Leader Andrew Scheer, and Green Party Leader Elizabeth May have yet to release their party's platforms, but NDP Leader Jagmeet Singh unveiled his in June. The Hill Times photographs by Andrew Meade

The Liberals under Jean Chrétien broke platform ground with the much-vaunted “Red Book,” which inspired copycats for its detailed accounting of the party’s promises. The Stephen Harper Conservatives stuck to a disciplined, five-point platform in the 2006 campaign. Progressive Conservative Doug Ford’s campaign for Ontario premier bucked tradition when he decided not to release a full platform. While strategists say there’s no “science” behind when parties decide to unveil their campaign platform, and how to pitch it to voters, a party’s awareness of its place in the political ecosystem can influence considerations. 

Beatrice Paez

Beatrice Paez is the digital editor at The Hill Times.
- bpaez@hilltimes.com


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