The Liberals under Jean Chrétien broke platform ground with the much-vaunted “Red Book,” which inspired copycats for its detailed accounting of the party’s promises. The Stephen Harper Conservatives stuck to a disciplined, five-point platform in the 2006 campaign. Progressive Conservative Doug Ford’s campaign for Ontario premier bucked tradition when he decided not to release a full platform. While strategists say there’s no “science” behind when parties decide to unveil their campaign platform, and how to pitch it to voters, a party’s awareness of its place in the political ecosystem can influence considerations.
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