Home Page News Opinion Foreign Policy Politics Policy Legislation Lobbying Hill Life & People Hill Climbers Heard On The Hill Calendar Archives Classifieds
Hill Times Events Inside Ottawa Directory Hill Times Books Hill Times Careers The Wire Report The Lobby Monitor Parliament Now
Subscribe Free Trial Reuse & Permissions Advertising
Log In
News

Federal government ad spending rises after PM’s department bumps up limit 45 per cent in election year

By Peter Mazereeuw      

The CRA used its newly beefed-up budget to run ads touting the Canada Child Benefit and two other tax benefits on buses and in prime-time TV commercials.

Prime Minister Justin Trudeau's Privy Council Office gave a $20-million boost to the limit on government ad spending for 2018-19. The government had cut back on the ad budget in 2016 as part of an effort to reduce 'wasteful' and 'inefficient' spending. The Hill Times photograph by Andrew Meade

The federal government is expected to spend about 60 per cent more on advertising in 2018-19, the last fiscal year before an election, than the year before, thanks to an increase to the ad spending limit by the Privy Council Office.

Related Policy Briefings
Agriculture Policy Briefing
Short and informative analyses on policy challenges that bring background and recommendations to policymakers, journalists and the general public.

Read policy briefing
Energy
Short and informative analyses on policy challenges that bring background and recommendations to policymakers, journalists and the general public.

Read policy briefing
Energy: Carbon Pricing Policy Briefing
Short and informative analyses on policy challenges that bring background and recommendations to policymakers, journalists and the general public.

Read policy briefing

Politics This Morning

Get the latest news from The Hill Times

Politics This Morning


Your email has been added. An email has been sent to your address, please click the link inside of it to confirm your subscription.
More in News

All eyes on Red Chamber, as Senators push back on key government bills

Senators have proposed dozens of changes to the Liberals' impact assessment and gun bills, have concerns about its solitary confinement legislation, and recommended its tanker-ban bill not proceed.

Lobbyists seek clarity after watchdog warns political statements risk contravening code

‘This may keep individuals from participating in the political process,' says Ottawa lobbyist Scott Thurlow.

Senate on a spending ‘slippery slope,’ says Sen. Marshall, as Senators review office-expense rules

Senators rejected staff-suggested changes to the rules governing how they spend money from their office budgets, in favour of examining the rules and coming up with their own changes.

Lobbying czar has ‘concerns’ for her office’s budget, warns court decision could widen workload

The office’s work has ‘evolved in complexity, litigiousness, and level of scrutiny,’ says Nancy Bélanger.

Conservatives say they’re ‘confident’ Mark Norman will expose more Liberal wrongdoing

Peter MacKay says if Vice-Admiral Mark Norman speaks out about his ordeal, 'I don’t think it will mean good things for the Liberal government.'

Senate compromise on government’s signature impact assessment bill would put maligned regulators back in charge on environmental review panels

Plus, a ban on importing shark fins is now steps away from law.

‘They should be nervous’: Liberals now focusing ‘completely’ on election readiness in regional, national caucus meetings

News|By Abbas Rana
The Liberals will be under attack from all sides in the next election campaign, but Liberals say they have a good story to tell and some say they need to sharpen up their communications strategy before it's too late.

Ford’s cuts in social programs could be opening for federal Liberals to campaign against federal Conservatives in October, say Liberal MPs

News|By Abbas Rana
Conservative MP David Tilson says it’s too early to jump to any conclusion about the impact of the Ford government’s policies on the next federal election outcome.

Remains of old barracks, guardhouse focus of ‘significant’ archaeological dig on Parliament Hill

MPs learned about the archaeological finds through a briefing from officials at the House Affairs Committee last week, during which new details about proposed work plans for Centre Block were shared.
Your group subscription includes premium access to Politics This Morning briefing.