The CRA used its newly beefed-up budget to run ads touting the Canada Child Benefit and two other tax benefits on buses and in prime-time TV commercials.
Prime Minister Justin Trudeau's Privy Council Office gave a $20-million boost to the limit on government ad spending for 2018-19. The government had cut back on the ad budget in 2016 as part of an effort to reduce 'wasteful' and 'inefficient' spending. The Hill Times photograph by Andrew Meade
The federal government is expected to spend about 60 per cent more on advertising in 2018-19, the last fiscal year before an election, than the year before, thanks to an increase to the ad spending limit by the Privy Council Office.
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David MacNaughton 'made it a priority' to understand who the key U.S. influencers were and which Canadian would be best to deliver the message, says former PMO Canada-U.S. war room staffer Diamond Isinger.
'The evidence showed there were many ways in which Mr. Trudeau, either directly or through the actions of those under his direction, sought to influence the Attorney General,' the commissioner's report says.