Federal government ad spending rises after PM’s department bumps up limit 45 per cent in election year
By Peter MazereeuwApr. 22, 2019
The CRA used its newly beefed-up budget to run ads touting the Canada Child Benefit and two other tax benefits on buses and in prime-time TV commercials.
Prime Minister Justin Trudeau's Privy Council Office gave a $20-million boost to the limit on government ad spending for 2018-19. The government had cut back on the ad budget in 2016 as part of an effort to reduce 'wasteful' and 'inefficient' spending. The Hill Times photograph by Andrew Meade
The federal government is expected to spend about 60 per cent more on advertising in 2018-19, the last fiscal year before an election, than the year before, thanks to an increase to the ad spending limit by the Privy Council Office.
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The Liberals will be under attack from all sides in the next election campaign, but Liberals say they have a good story to tell and some say they need to sharpen up their communications strategy before it's too late.