KINGSTON, ONT.—While many psychoactive substances like caffeine, cocaine, tobacco and heroin have plant origins, none has proven a contemporary social phenomenon as marijuana—a plant with both medicinal and recreational potential. Very few companies or indeed countries can boast the iconic brand recognition of the cannabis leaf; certainly, none of the aforementioned plants. Science, industry, agriculture, legislation, education and policy have now converged as the ‘green rush’ collides with grey cells.
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