A well-worn political idiom, popularized by former U.S. President Ronald Reagan, holds that citizens ‘vote with their feet’. Put simply, unhappy citizens will abandon unfavourable conditions whenever and wherever possible. A good marketer recognizes that the business world is not immune from this dynamic—consumers vote with their wallets. In an era of unprecedented technological disruption punctuated by breathtaking failures of institutional transparency, most recently the Equifax data breach, trust in civic society continues to erode. The 2017 edition
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