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Sunday, April 2, 2023
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Jennifer Stewart

Governments need to use social media influencers as part of their communications strategy

  • Recent news that the federal government had spent more than $600,000 on social media influencers to promote federal initiatives, including promotion of the COVID-19
Opinion | BY JENNIFER STEWART | April 13, 2022
Using a social media influencer is no different than paid advertising on traditional media using paid actors to disseminate a message, with the key exception that a social media influencer allows the advertiser to reach a targeted audience, writes Jennifer Stewart. Pexels photograph by Ivan Samkov

Governments need to use social media influencers as part of their communications strategy

Opinion | BY JENNIFER STEWART | April 13, 2022
  • Recent news that the federal government had spent more than $600,000 on social media influencers to promote federal initiatives, including promotion of the COVID-19

Governments need to use social media influencers as part of their communications strategy

Opinion | BY JENNIFER STEWART | April 13, 2022
  • Recent news that the federal government had spent more than $600,000 on social media influencers to promote federal initiatives, including promotion of the COVID-19
Using a social media influencer is no different than paid advertising on traditional media using paid actors to disseminate a message, with the key exception that a social media influencer allows the advertiser to reach a targeted audience, writes Jennifer Stewart. Pexels photograph by Ivan Samkov
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