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Bill Morrison

Opinion | BY BILL MORRISON | February 20, 2023
Firms that disappoint their customers drive them into the arms of their competitors and this competitive discipline helps maintain standards of service quality, writes Bill Morrison, associate professor of Economics at the Lazaridis School of Business and Economics at Wilfrid Laurier University. Photograph courtesy of Pixabay
Opinion | BY BILL MORRISON | February 20, 2023
Opinion | BY BILL MORRISON | February 20, 2023
Firms that disappoint their customers drive them into the arms of their competitors and this competitive discipline helps maintain standards of service quality, writes Bill Morrison, associate professor of Economics at the Lazaridis School of Business and Economics at Wilfrid Laurier University. Photograph courtesy of Pixabay