Conservatives’ TV ad tells us a lot
Conservatives will employ negative ads to get their message across even though the polls indicate they are well ahead in the race. This is a little surprising since the ‘book’ says if your party is way out front, you should probably stick to positive messaging.
Conservative Facebook ads reach out to Chinese-Canadians as Liberals take local approach to budget sales pitch
The Tories are running ads about supervised consumption sites in Ontario and British Columbia on Facebook and Instagram. Meanwhile, individual Liberal MPs are advertising from their own pages about budget initiatives.
Poilievre is fundraising and advertising aggressively before next election call and limits set in
With weekly hauls seeking donations of up to $1,725 and that kind of cash coming in, Pierre Poilievre will able to keep spending without being subject to the limits on advertising that kick in once an election is called.
Liberals ‘defined’ by opponents in social media ads in 2023 as Conservatives outspent incumbents on Facebook
Conservative ads opposing the Liberals’ gun control and streaming bills were among the most-seen sponsored posts about the government last year.
For Pierre Poilievre, nastiness serves a strategic political purpose
Anger is Poilievre’s calling card. It got him elected, made him a cabinet minister, and won him the Conservative leadership.
‘If this was a poker game, this is a big tell’: Conservative ads go all-in on softening Poilievre’s sharp edges, say politicos
Former Tory campaign director Fred DeLorey says Liberals have made a ‘huge strategic mistake’ by allowing Poilievre to define himself first.
Canada needs tobacco-style ban on fossil fuel ads to combat climate change public health crisis
In a heart-warming scene, a family cooks dinner together over a gas stove. They laugh and taste as they relish the joy of togetherness. This scene is an ad designed to convince Canadians to choose gas for their new home. What it doesn’t tell you is that for an hour after cooking, the level of particulates […]
Fear, negativity dominated elxn#44 ads, say strategists
Positive messaging was quickly abandoned by the Liberals and Conservatives during this election campaign, which became one of the most negative in recent memory, say some political and advertising strategists. “This is one of the most negative campaigns I think we’ve seen in recent campaigns. In the final two weeks, most ads you’re seeing with […]
Liberals feel the heat, attack ads seek to make O’Toole look like an ‘unacceptable, scary alternative,’ say politicos
As parties sharpen their message with carefully crafted political advertising in the final stretch of the campaign, strategists and pollsters say these tactics, such as a trio of ads released by the Liberals on Sept. 4, are telling of a Liberal campaign that needed to go on the attack. “You can tell a lot about […]
The importance of honest attacks
OAKVILLE, ONT.—If you’re running the communications efforts of an election campaign you must never, ever lie about your opponents. That really should go without saying, right? After all, purposely spreading false information clearly violates one of the most basic norms of civilized discourse: Thou Shalt Not Tell Fibs. Plus, on a more pragmatic political level, […]
