Meta ad spending indicates Conservatives ready for election whenever, and whoever the Liberals choose, say strategists
While the NDP can’t compete with the cash other parties have spent on Meta ads, an unorthodox swing is ‘exactly what the underdog needs right now,’ says former digital director Michael Roy.
Trump plays ‘starring role’ in latest Liberal and Conservative ads
New videos ads from the Grits and Tories are an ‘opening salvo’ as both parties look to ‘make sure their voice is heard’ between now and when a new Liberal leader is chosen, says former Liberal PMO staffer Dan Arnold.
Third-party Protecting Canada goes on $4M TV ad attack targeting Conservative leader’s record on pensions, dental care
Spokesperson Megana Ramaswami says the third-party campaign hopes to ‘open voters’ eyes’ to what a Poilievre led-government may bring as federal progressive parties dither.
Liberal leadership race a chance for Tories to dominate political ad space, say experts
However, a former federal Liberal candidate says the leadership race can provide the party with a captive audience for their messaging.
Vying for viral: Liberals need authenticity to bridge digital divide with Tories, says online marketing strategist
As they fight for votes, Liberals can no longer rely on ‘polished, top-down’ TV ads to compete with the Conservatives’ ‘organic online long game,’ says EOK Consults’ Harneet Singh.
Grits’ ad-buy boost briefly overtakes Tories, but strategists say ‘spray-and-pray’ tactics will need recalibrating
In the final weeks of November, the Liberals shrunk their Meta ad-spend margin compared to the Conservatives to just over $50,000.
‘Get election ready’: Liberals, Conservatives target base with early election warnings in Facebook ads
The efforts made to reach supporters with a message that an election could come at any time reflects the more unpredictable nature of this Parliament since the fall sitting began.
Message targeting is the name of the game before the next federal election
In 2024, the strategy to reach undecided voters looks fundamentally different than it did just four or five years ago.
‘They want to be everywhere right now’: Conservatives go big with ‘full suite’ of election-ready social media ads
Grit strategist Greg MacEachern says the Liberals may have ‘missed the boat’ on defining Pierre Poilievre, allowing the Conservatives to succeed in a messaging vacuum.
Bot campaign furor a ‘wake-up call’ greater insight, regulation needed, says expert
‘This is a phenomenon that is happening across all social media platforms, but we don’t have really good insight into how widespread it is,’ says Concordia’s Fenwick McKelvey.
