Grits’ ad-buy boost briefly overtakes Tories, but strategists say ‘spray-and-pray’ tactics will need recalibrating
In the final weeks of November, the Liberals shrunk their Meta ad-spend margin compared to the Conservatives to just over $50,000.
‘Get election ready’: Liberals, Conservatives target base with early election warnings in Facebook ads
The efforts made to reach supporters with a message that an election could come at any time reflects the more unpredictable nature of this Parliament since the fall sitting began.
Message targeting is the name of the game before the next federal election
In 2024, the strategy to reach undecided voters looks fundamentally different than it did just four or five years ago.
‘They want to be everywhere right now’: Conservatives go big with ‘full suite’ of election-ready social media ads
Grit strategist Greg MacEachern says the Liberals may have ‘missed the boat’ on defining Pierre Poilievre, allowing the Conservatives to succeed in a messaging vacuum.
Bot campaign furor a ‘wake-up call’ greater insight, regulation needed, says expert
‘This is a phenomenon that is happening across all social media platforms, but we don’t have really good insight into how widespread it is,’ says Concordia’s Fenwick McKelvey.
Conservatives’ TV ad tells us a lot
Conservatives will employ negative ads to get their message across even though the polls indicate they are well ahead in the race. This is a little surprising since the ‘book’ says if your party is way out front, you should probably stick to positive messaging.
Conservative Facebook ads reach out to Chinese-Canadians as Liberals take local approach to budget sales pitch
The Tories are running ads about supervised consumption sites in Ontario and British Columbia on Facebook and Instagram. Meanwhile, individual Liberal MPs are advertising from their own pages about budget initiatives.
Poilievre is fundraising and advertising aggressively before next election call and limits set in
With weekly hauls seeking donations of up to $1,725 and that kind of cash coming in, Pierre Poilievre will able to keep spending without being subject to the limits on advertising that kick in once an election is called.
Liberals ‘defined’ by opponents in social media ads in 2023 as Conservatives outspent incumbents on Facebook
Conservative ads opposing the Liberals’ gun control and streaming bills were among the most-seen sponsored posts about the government last year.
For Pierre Poilievre, nastiness serves a strategic political purpose
Anger is Poilievre’s calling card. It got him elected, made him a cabinet minister, and won him the Conservative leadership.
