The Liberals are paying the price for timid Government of Canada advertising
The government should embrace a bolder, more strategic, and creative approach to promoting its climate change initiatives.
‘Take chances’: expect parties to experiment, refine marketing messages in 2024, say political players
The Liberals are trialling new messages against Pierre Poilievre following the Conservative leader’s 15-minute housing video, but so far have brought a ‘knife to a gunfight,’ says digital strategist Cole Hogan.
Feds shouldn’t take food industry’s promise of good behaviour at face value
Despite voluntary code, the industry will continue to bombard Canadian children every year with millions of ads for unhealthy ultra-processed food and sugary drinks.
A shared solution to marketing to kids sounds great, if only it would work: Stop Marketing to Kids Coalition
Re: “Responsible advertising of food and beverage products to children: a shared goal, a shared solution,” The Hill Times, March 6, 2023). Ron Lund, CEO of the Association of Canadian Advertisers, argued that the food and beverage industry’s new voluntary advertising code will adequately restrict marketing of unhealthy food and beverages to children. The only problem […]
